social commerce

Kantar’s Biswapriya BhattacharjeeMarketing Shorts

Kantar’s Biswapriya Bhattacharjee on how short-form video and social commerce are driving rural purchase

In this interview, Biswapriya Bhattacharjee of Kantar discusses aspiration-led rural buying, AI building shopping confidence, multi-device growth, Gen Z influence, and why quick commerce remains metro-focused.

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