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TAM Media Research

TAM’s Anshu YardiMarketing Shorts

TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted to the evolving landscape this season and what the future of IPL advertising could look like.

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