TAM Media Research

TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted to the evolving landscape this season and what the future of IPL advertising could look like.

By Shamita Islur

Jun 26, 2025 15:20 IST logo

5 Min read

Report

Radio ad volumes see 80% growth per station in 2024 compared to 2020: Report

By Social Samosa

Feb 05, 2025 19:35 IST logo

2 Min read

Report

Maruti Suzuki dominated the print ad space in 2023: TAM AdEx report

By Social Samosa

Mar 12, 2024 18:47 IST logo

2 Min read

Report

Ad volumes on Television grew by 22% during 2023: TAM AdEx report

By Social Samosa

Jan 23, 2024 09:30 IST logo

2 Min read

Media Samosa

Services captured 16% ad space for Print advertising from Jul-Sept’23: Report

By Social Samosa

Dec 29, 2023 17:57 IST logo

2 Min read

Report

Digital ad impressions witness an increase of 43% in Jul-Sept’23: TAM AdEx report

By Social Samosa

Dec 27, 2023 09:00 IST logo

2 Min read

Report

Radio ad volumes witness 6% growth from Jul-Sept 2023: TAM AdEx Report

By Social Samosa

Dec 21, 2023 18:09 IST logo

2 Min read