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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Representation 2023Experts Speak

After a disappointing year, queer community calls for improved advertising in 2024

As per ASCI and the Unstereotype Alliance’s report, there was a near absence of representation diversity in Indian advertising in 2023. As content calendars are planned out for 2024, Social Samosa speaks to people from the queer community to find out how they want to be represented this year and a few tropes that should be left behind.

By Sneha Medda & Hiya Rupreja
logoFeb 06, 2024 15:04 ISTlogo 7 Min read
Noise’s Gaurav MehtaInterviews
We aim to double our network to 10,000 stores, focusing on personalised experiences in untapped markets: Noise’s Gaurav Mehta
By Sneha Medda
logoFeb 01, 2024 10:40 ISTlogo 8 Min read
peculiar client requests Experts Speak
Indian AI-focused ad agencies share the most peculiar client briefs they’ve received
By Sneha Medda
logoJan 30, 2024 15:38 ISTlogo 5 Min read
OTT trends 2024Experts Speak
Higher share in ad spends and path to profitability: Experts share OTT trends for 2024
By Sneha Medda
logoJan 29, 2024 09:45 ISTlogo 7 Min read
Deepika endorsementsExperts Speak
India to globe: Deepika Padukone’s journey as a brand endorser
By Sneha Medda
logoJan 16, 2024 10:30 ISTlogo 10 Min read
sustainability & InnovationExperts Speak
Experts Speak: Innovation & sustainability to define packaging in 2024
By Sneha Medda
logoJan 02, 2024 14:46 ISTlogo 7 Min read
movie marketing#SocialThrowback
From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023
By Sneha Medda
logoDec 28, 2023 15:50 ISTlogo 11 Min read
Industry shuffles#SocialThrowback
Social Throwback 2023: Industry shuffles of the year
By Sneha Medda
logoDec 27, 2023 09:50 ISTlogo 3 Min read
Instagram Throwback#SocialThrowback
Social Throwback 2023: A year where Instagram enhanced user experience & launched a rival app for X
By Sneha Medda
logoDec 22, 2023 17:36 ISTlogo 8 Min read
monuments and CGI#SocialThrowback
Social Throwback 2023: The year of monuments and CGI marketing
By Sneha Medda
logoDec 18, 2023 09:30 ISTlogo 3 Min read
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