Experts Speak

Order Direct: A campaign that turned into a D2C movement for restauranteurs

By Saloni Surti

Sep 29, 2021 05:58 IST logo

15 Min read

festive ad spends 2021

Samosa Snippets

Spends & Trends: Decoding festive season 2021 from an industry lens

By Sneha Yadav

Aug 23, 2021 11:21 IST logo

5 Min read

PV Sindhu moment marketing

Decoding PV Sindhu Moment Marketing Debacle: Is it fair to use celebrity image to drive brand mileage? Experts Opine

By Aishwarrya Chakraverty

Aug 06, 2021 14:55 IST logo

7 Min read

Tokyo Olympics ad spends

Spends & Trends: Experts project Tokyo Olympics AdSpends between INR 75-INR 100 Cr

By Sneha Yadav

Jul 27, 2021 06:59 IST logo

5 Min read

Celebrity engagement platforms

#ExpertSpeak: Rise of celebrity engagement platforms - How, What & Why?

By Sneha Yadav

Jul 19, 2021 06:33 IST logo

17 Min read

Can Zomato's Brand Equity drive & sustain share value in the long term?

By Saloni Surti

Jul 15, 2021 07:31 IST logo

5 Min read

Ott theatre dynamics

Expert Speak: The Second Wave of OTT-Theater dynamic - what can we expect?

By Sneha Yadav

May 26, 2021 05:30 IST logo

13 Min read

Expert Speak: With the arrival of a deadly Second Wave are brands doing enough?

By Sneha Yadav

May 03, 2021 06:40 IST logo

5 Min read

Matrimonial marketing strategy

In-depth: Marketing weddings in a pandemic-& the ‘matchmaking’ play

By Sneha Yadav

Mar 10, 2021 07:42 IST logo

29 Min read

women’s day campaigns

Video: Industry icons come together to hail women-oriented campaigns that left a mark

By Sneha Yadav

Mar 09, 2021 10:57 IST logo

2 Min read