Case Studies | Social Samosa

Case Study: How Fibe's UGC campaign tackled brand mispronunciations, generating 15.3M+ reach

This case study explores how Fibe (previously EarlySalary) launched a humorous tongue-twister social media campaign to get people to pronounce the brand name correctly, reaching 15.3M+.

By Social Samosa

Nov 17, 2023 10:00 IST logo

5 Min read

Case Study: How HERSHEY'S challenged the traditional association of Valentine’s Day with integrated marketing, garnering 10 Mn+ reach

By Social Samosa

Oct 26, 2023 16:19 IST logo

6 Min read

Case Study: How Cadbury Celebrations used gen AI to craft personalised birthday songs & reached 7 lakh users

By Social Samosa

Oct 10, 2023 16:46 IST logo

4 Min read

Case Study: How CEAT utilised content marketing for Friendship Day and garnered 7M+ reach

By Social Samosa

Oct 05, 2023 12:32 IST logo

5 Min read

Case Study: How Pedigree's Friendship Day campaign turned into a brand banter

By Social Samosa

Oct 04, 2023 10:58 IST logo

3 Min read

Case Study: How Teejh celebrated Raksha Bandhan with a UGC and influencer marketing campaign

By Social Samosa

Sep 26, 2023 12:17 IST logo

4 Min read

Case Study: How Pulse Candy and Snapchat celebrated National Mango Day with an AR gamification experience

By Social Samosa

Sep 22, 2023 10:00 IST logo

3 Min read

OML Entertainment X Google India's Pani Puri Google Doodle campaign

Case Study: How Google India paid tribute to Pani Puri through a Google Doodle game

By Social Samosa

Sep 13, 2023 10:00 IST logo

4 Min read

Case Study: How Gadar 2's marketing brought back its Desi Hero through regional connect

By Social Samosa

Sep 04, 2023 13:02 IST logo

7 Min read

Case Study: How Pilgrim created brand awareness by launching an extensive influencer marketing campaign

By Social Samosa

Sep 01, 2023 08:40 IST logo

4 Min read