Report

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36% of global social actions linked to influencer content: Report

Political content accounted for over 30% of influencer-driven interactions in India, while cricketers like Hardik Pandya and Virat Kohli ranked among the top 10 for video views and engagement.

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Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content.Report
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The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long-term influencer partnerships, and 70% cite trust and credibility as the main reasons for engaging with creators.Report
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