Powered by :
Omnicom’s acquisition of IPG has triggered the largest creative consolidation in advertising history, retiring DDB, FCB and MullenLowe and elevating BBDO, TBWA and McCann as its global networks. We trace the history, creative philosophies and impact of the three agencies now shaping the holding company’s future.
Share this article
If you liked this article share it with your friends.they will thank you later