Influencer marketing

India’s influencer marketing spend pegged at ₹10,000 crore: Report

More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led processes entirely.

By Social Samosa

Dec 08, 2025 18:15 IST logo

3 Min read

Experts Speak

Influencer marketing now takes 20-30% of wedding-season media budgets

By Pranali Tawte

Nov 20, 2025 18:17 IST logo

6 Min read

Industry Updates

Amit Dhawan and Sanya Bajaj launch Crack’d

By Social Samosa

Nov 10, 2025 18:43 IST logo

1 Min read

Industry Updates

IIGC launches series on India’s creator economy

By Social Samosa

Nov 06, 2025 12:59 IST logo

1 Min read

Experts Speak

Tier-2 creators took the lead in festive-season influencer marketing

By Sneha Medda

Nov 05, 2025 12:46 IST logo

5 Min read

Industry Updates

Publicis Groupe to acquire HEPMIL Media Group

By Social Samosa

Oct 31, 2025 19:00 IST logo

2 Min read

Guest Post

The growth of local language influencers in India and the growing demand

By Social Samosa

Oct 28, 2025 10:00 IST logo

4 Min read

Guest Post

Influencer marketing in 2025: How creators are shaping the festive season

By Social Samosa

Oct 14, 2025 10:00 IST logo

5 Min read

Industry Updates

Indian Patent Office accepts iCubesWire’s patent for Hyperlocal Influencer Engine

By Social Samosa

Oct 06, 2025 18:09 IST logo

1 Min read

The Quick Call

The Quick Call: Saugato Bhowmik on short-form video’s impact on India’s marketing landscape

By Social Samosa

Sep 23, 2025 12:49 IST logo

2 Min read