Influencer marketing

SHASHANK ICUBESWIRE Industry Updates

Shashank B. V. returns to iCubesWire as Business Director, Sales for South India

As Business Director, his responsibilities will include scaling content monetisation and overseeing native advertising and influencer-led formats aimed at enhancing campaign delivery for clients.

By Social Samosa
Jul 14, 2025 19:05 IST 2 Min read
fi (13)xv Report
36% of global social actions linked to influencer content: Report
By Social Samosa
Jun 26, 2025 19:27 IST 2 Min read
ClanConnect Launches Prepaid Influencer Marketing Packages Industry Updates
AI platform ClanConnect launches structured, prepaid influencer campaign model
By Social Samosa
Jun 11, 2025 18:04 IST 2 Min read
New IIGC Code sets rules for ethical influencer marketing practices Industry Updates
New IIGC code sets rules for ethical influencer marketing practices
By Social Samosa
Jun 11, 2025 17:30 IST
The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long-term influencer partnerships, and 70% cite trust and credibility as the main reasons for engaging with creators. Report
Influencer marketing in India valued at ₹3,600 crore, set to grow 25% in 2025: Report
By Social Samosa
Jun 11, 2025 17:04 IST 3 Min read
Case Study: How ShareChat and Moj used regional creators to drive travel interest in Resorts World Sentosa Case Studies
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
By Social Samosa
Jun 05, 2025 11:01 IST 6 Min read
Namrata Thakker Interviews
Namrata Thakker Shah on why PR & communications are undervalued in the marketing ecosystem
By Karuna Sharma
May 23, 2025 12:07 IST 5 Min read
JIOSTAR UNVEILS JIOSTARVERSE: A DATA-DRIVEN INFLUENCER MARKETING PLATFORM Industry Updates
JioStar launches influencer marketing platform, JioStarverse
By Social Samosa
May 07, 2025 12:12 IST 2 Min read
team pumpkin x club hachi Industry Updates
Team Pumpkin wins Club Hachi's digital marketing mandate
By Social Samosa
Apr 28, 2025 19:23 IST 1 Min read
SF Industry Updates
Health & finance influencers must declare qualifications for expert advice: ASCI
By Social Samosa
Apr 28, 2025 11:46 IST 1 Min read
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