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IPL

fi (11)Industry Updates

HELL Energy Drink to partner with Punjab Kings starting 2026

Under the three-season deal, the brand logo will appear on players’ helmets and caps, with added visibility through hydration setups and fan-focused promotional activities.

By Social Samosa
logoNov 26, 2025 18:52 ISTlogo 1 Min read
95 (1)Industry Updates
Birla Estates partners with Gujarat Titans as principal sponsor for IPL 2026
By Social Samosa
logoNov 13, 2025 18:44 ISTlogo 2 Min read
Gaurav Banerjee - 2025-10-15T124510.620Report
IPL ecosystem valuation declines 8% despite increased viewership YoY: Report
By Social Samosa
logoOct 15, 2025 13:06 ISTlogo 2 Min read
fi (50)Industry Updates
Ban on Real Money Gaming wipes out Rs 15 billion in IPL ad revenue
By Social Samosa
logoAug 26, 2025 19:29 ISTlogo 3 Min read
rcb brand creativesTopical Spot
How brands turned RCB’s long-awaited IPL win into a celebration
By Social Samosa
logoJun 04, 2025 11:35 ISTlogo 3 Min read
Divyank JainGuest Post
The coming of age of IPL (and marketing)
By Social Samosa
logoMay 15, 2025 18:49 ISTlogo 5 Min read
Bars and restaurants IPL marketingExperts Speak
Bars and restaurants build stadium-like venues to increase footfall this IPL season
By Shamita Islur
logoMay 02, 2025 14:09 ISTlogo 6 Min read
vedDeep Dive
How marketing helped build IPL’s economic might
By Harshal Thakur
logoApr 08, 2025 10:00 ISTlogo 9 Min read
surrogate advertisements during IPLExperts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
logoApr 03, 2025 13:01 ISTlogo 6 Min read
BCCI IPL media agencyIndustry Updates
BCCI looks for a media buying partner to drive IPL 2025 ad strategy
By Social Samosa
logoMar 05, 2025 12:37 ISTlogo 1 Min read
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