IPL

fi - 2025-12-10T135635.813

Industry Updates

IPL brand values drop 20% in 2025; MI reclaims top spot

Mumbai Indians emerged as the most valuable franchise at $108 million, despite a 9% dip from last year.

By Social Samosa

Dec 10, 2025 13:58 IST logo

2 Min read

Industry Updates

HELL Energy Drink to partner with Punjab Kings starting 2026

By Social Samosa

Nov 26, 2025 18:52 IST logo

1 Min read

Industry Updates

Birla Estates partners with Gujarat Titans as principal sponsor for IPL 2026

By Social Samosa

Nov 13, 2025 18:44 IST logo

2 Min read

Gaurav Banerjee - 2025-10-15T124510.620

IPL ecosystem valuation declines 8% despite increased viewership YoY: Report

By Social Samosa

Oct 15, 2025 13:06 IST logo

2 Min read

Industry Updates

Ban on Real Money Gaming wipes out Rs 15 billion in IPL ad revenue

By Social Samosa

Aug 26, 2025 19:29 IST logo

3 Min read

How brands turned RCB’s long-awaited IPL win into a celebration

By Social Samosa

Jun 04, 2025 11:35 IST logo

3 Min read

The coming of age of IPL (and marketing)

By Social Samosa

May 15, 2025 18:49 IST logo

5 Min read

Bars and restaurants IPL marketing

Bars and restaurants build stadium-like venues to increase footfall this IPL season

By Shamita Islur

May 02, 2025 14:09 IST logo

6 Min read

How marketing helped build IPL’s economic might

By Harshal Thakur

Apr 08, 2025 10:00 IST logo

9 Min read

surrogate advertisements during IPL

What would happen if surrogate advertisements were banned during IPL?

By Shamita Islur

Apr 03, 2025 13:01 IST logo

6 Min read