social commerce

Sunder BalasubramanianMarketing Shorts

Social commerce now drives 10% of Myntra’s revenue, says Sunder Balasubramanian

At a virtual roundtable, CMO Sunder Balasubramanian dived into Myntra’s creator-led ecosystem, performance-based model, and rapid growth driven by Gen Z and non-metro markets, now contributing 10% of its total revenue.

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