Diwali

Diwali blockbuster slump: What are cinema chains doing to attract advertisers?

Cinema chains experiencing a rush during the Diwali period–due to a big-budget blockbuster–has become a tacit tradition. Could this year be an oddity given the seemingly scarce number of original commercial films? Experts discuss the factors behind this while shedding light on the re-release phenomenon and how cinemas are attracting advertisers.