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Experiential Activations

cv Case Studies

Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation

By channeling steam from a 500-litre kettle through engineered precision to produce live flute music, Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ installation created a sensory experience blending innovation, and sound.

By Social Samosa
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