fmcg

FIReport

Print and radio ad revenues to grow 17.5% and 25% YoY respectively, led by election campaigns: report

Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.

By Social Samosa
Apr 03, 2024 16:14 IST 2 Min read
TAM FMCGReport
Programmatic was the top transaction method for digital FMCG advertising during Jul-Sept ’23: TAM report
By Social Samosa
Jan 18, 2024 12:28 IST 2 Min read
TAM AdEx ReportReport
FMCG ad volumes on TV witnessed a growth of 6% in H1: TAM AdEx Report
By Social Samosa Team
Sep 04, 2023 17:51 IST 2 Min read
Motilal Oswal ReportReport
Digital Ad revenue grew 30% YoY in CY22: Motilal Oswal Report
By Social Samosa
Jul 20, 2023 06:14 IST 2 Min read
Mixed Route JuiceIndustry Updates
Mixed Route Juice bags the digital and social mandate for Nutri Binge
By Social Samosa
Jun 06, 2023 03:40 IST 2 Min read
Vikas Chawla Social BeatInterviews
Future ad agencies would continue to have creativity at core: Vikas Chawla
By Pranali Tawte
Dec 12, 2022 13:06 IST 3 Min read
Hyperlocal IPL marketingGuest Post
Opinion: Two new teams - The hyperlocal IPL marketing opportunity
By Social Samosa
Apr 18, 2022 05:43 IST 7 Min read
Kantar GroupM reportReport
Rural population looks at digital as a medium for economically valuable information: Rural Barometer Report
By Social Samosa
Apr 07, 2022 21:49 IST 4 Min read
Hershey's case studyCase Studies
Case Study: How Hershey's Friendship Day campaign garnered a reach of 4 Mn on Instagram
By Social Samosa
Oct 11, 2021 07:20 IST 19 Min read
Mixed route Juice bags the Digital, Social and Content account of DHARAIndustry Updates
Mixed Route Juice bags the Digital, Social and Content account of DHARA
By Social Samosa
Aug 08, 2019 13:34 IST 2 Min read
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