Influencer marketing

Influencer marketing wedding seasonExperts Speak

Influencer marketing now takes 20-30% of wedding-season media budgets

With more wedding decisions made online, creators have become key to how brands influence choices, from beauty and jewellery to fashion, gifting and pre-wedding prep.

By Pranali Tawte
Nov 20, 2025 18:17 IST 6 Min read
43 (1)Industry Updates
Amit Dhawan and Sanya Bajaj launch Crack’d
By Social Samosa
Nov 10, 2025 18:43 IST 1 Min read
10 (9)Industry Updates
IIGC launches series on India’s creator economy
By Social Samosa
Nov 06, 2025 12:59 IST 1 Min read
festive influencer marketingExperts Speak
Tier-2 creators took the lead in festive-season influencer marketing
By Sneha Medda
Nov 05, 2025 12:46 IST 5 Min read
34 (2)Industry Updates
Publicis Groupe to acquire HEPMIL Media Group
By Social Samosa
Oct 31, 2025 19:00 IST 2 Min read
51 (1)Guest Post
The growth of local language influencers in India and the growing demand
By Social Samosa
Oct 28, 2025 10:00 IST 4 Min read
16 (1)Guest Post
Influencer marketing in 2025: How creators are shaping the festive season
By Social Samosa
Oct 14, 2025 10:00 IST 5 Min read
26Industry Updates
Indian Patent Office accepts iCubesWire’s patent for Hyperlocal Influencer Engine
By Social Samosa
Oct 06, 2025 18:09 IST 1 Min read
35 (1)The Quick Call
The Quick Call: Saugato Bhowmik on short-form video’s impact on India’s marketing landscape
By Social Samosa
Sep 23, 2025 12:49 IST 2 Min read
influencer marketing during festive seasonExperts Speak
Influencer rate cards surge 15-30% as brands spend ₹700 crore this festive season
By Shamita Islur
Sep 22, 2025 09:00 IST 6 Min read
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