Influencer marketing

Arata Social media Social Media Strategy

How Arata is busting myths & educating consumers on social media

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes their approach resonate with today’s conscious consumer? Here's a rundown.

By Sneha Medda
Apr 17, 2025 18:56 IST 5 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
ZXV Report
Brands to invest ₹550 crore in influencer marketing during IPL 2025
By Social Samosa
Mar 20, 2025 14:40 IST 4 Min read
Glad U Came, a multi-award winning PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Wow Kulfi, the newest offering from Wow Momo Foods, known for its delightful and innovative take on traditional kulfi. As the official influencer marketing partner, Glad U Came will oversee strategic influencer collaborations and digital amplification to enhance Wow Kulfi’s brand visibility and consumer engagement. Industry Updates
Glad U Came secures influencer marketing mandate for Wow Kulfi
By Social Samosa
Mar 03, 2025 17:45 IST 1 Min read
Social Panga launches The Viral Union a new influencer marketing vertical Industry Updates
Social Panga launches a new influencer marketing vertical
By Social Samosa
Feb 25, 2025 14:48 IST 2 Min read
dv Industry Updates
QYOU Media’s Chtrbox files for IPO
By Social Samosa
Feb 25, 2025 13:02 IST 2 Min read
dot media new brand identity Industry Updates
Dot Media unveils new brand identity
By Social Samosa
Feb 24, 2025 13:07 IST 2 Min read
India search trends, Kantar India in Search report, Google search trends India, cricket search trends, women's cricket growth, influencer searches India, mobile brand searches, premium smartphone demand, health and wellness searches, mental well-being India, beauty and grooming trends, travel trends India, offbeat destinations, Lakshadweep tourism boom, dining trends India, fine dining growth, political news searches, business news India, digital news consumption, celebrity search trends, influencer marketing India. Report
Women's cricket sees 103% increase in searches : Report
By Social Samosa
Feb 20, 2025 15:33 IST 4 Min read
G Case Studies
Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
By Social Samosa
Feb 12, 2025 11:43 IST 4 Min read
23 Guest Post
Influencer marketing's impact on Kumbh Mela and what it means for brands
By Social Samosa
Feb 05, 2025 12:47 IST 3 Min read
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