IPL 2025

- By Junaid Shaikh, Managing Director, RoshanSpace Brandcom Guest Post

OOH ad spend dips during IPL? Data and experts tell different stories

In this article, Junaid Shaikh of RoshanSpace Brandcom explores the contrasting narratives between reported data and industry sentiment around OOH ad spends during the IPL, questioning whether perception is outpacing reality.

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