IPL 2025

fefd Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting the voluminous rulebook of brand engagement in an increasingly fragmented and noisy media universe.

By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team Partnerships Topical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
May 07, 2025 18:13 IST 9 Min read
sc Report
Automobiles top men’s recall at 21%, while food & snacks lead women’s at 17% in IPL 2025: Report
By Social Samosa
Apr 17, 2025 19:15 IST 2 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
cvdce Experts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
Apr 09, 2025 17:39 IST 10 Min read
Startups investing IPL Experts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
efg Report
Ad volumes surge by 12% in IPL 2025; Parle Biscuits top spender: report
By Social Samosa
Apr 07, 2025 16:48 IST 2 Min read
surrogate advertisements during IPL Experts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
Apr 03, 2025 13:01 IST 6 Min read
evfe Experts Speak
The 20-second hurdle: Why IPL ads haven't reached Super Bowl iconic status
By Harshal Thakur
Apr 02, 2025 14:16 IST 10 Min read
icubeswire ipl survey Report
Influencer ads engage 59% of IPL viewers: Report
By Social Samosa
Apr 01, 2025 16:53 IST 2 Min read
1 2 ... Next