IPL 2025

sc Report

Automobiles top men’s recall at 21%, while food & snacks lead women’s at 17% in IPL 2025: Report

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while older viewers aged 45 and above show stronger recall for banking at 29%, liquor at 21%, and e-commerce at 18%.

By Social Samosa
Apr 17, 2025 19:15 IST 2 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
cvdce Experts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
Apr 09, 2025 17:39 IST 10 Min read
Startups investing IPL Experts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
efg Report
Ad volumes surge by 12% in IPL 2025; Parle Biscuits top spender: report
By Social Samosa
Apr 07, 2025 16:48 IST 2 Min read
surrogate advertisements during IPL Experts Speak
What would happen if surrogate advertisements were banned during IPL?
By Shamita Islur
Apr 03, 2025 13:01 IST 6 Min read
evfe Experts Speak
The 20-second hurdle: Why IPL ads haven't reached Super Bowl iconic status
By Harshal Thakur
Apr 02, 2025 14:16 IST 10 Min read
icubeswire ipl survey Report
Influencer ads engage 59% of IPL viewers: Report
By Social Samosa
Apr 01, 2025 16:53 IST 2 Min read
AJINKYA RAHANE BRAND AMBASSADOR Industry Updates
Fanoz announces Ajinkya Rahane as brand ambassador
By Social Samosa
Mar 24, 2025 11:45 IST 1 Min read
ZXV Report
Brands to invest ₹550 crore in influencer marketing during IPL 2025
By Social Samosa
Mar 20, 2025 14:40 IST 4 Min read
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