IPL 2025

fi - 2025-09-08T145919.139Case Studies

Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile

Swiggy, in partnership with PivotRoots and mCanvas, ran a campaign that used moment marketing, contextual messaging, a LIVE score API, and retargeting to connect with audiences in real time across CTV and mobile.

By Social Samosa
Sep 10, 2025 10:00 IST 4 Min read
TAM’s Anshu YardiMarketing Shorts
TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing
By Shamita Islur
Jun 26, 2025 15:20 IST 5 Min read
- By Junaid Shaikh, Managing Director, RoshanSpace BrandcomGuest Post
OOH ad spend dips during IPL? Data and experts tell different stories
By Social Samosa
Jun 13, 2025 10:00 IST 4 Min read
IPL 18 sees 27% rise in advertisers, 141 new brands join line-upReport
IPL 18 sees 27% rise in advertisers, 141 new brands join line-up: TAM report
By Social Samosa
Jun 02, 2025 18:45 IST 2 Min read
fefdInterviews
A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade
By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team PartnershipsTopical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
May 07, 2025 18:13 IST 9 Min read
scReport
Automobiles top men’s recall at 21%, while food & snacks lead women’s at 17% in IPL 2025: Report
By Social Samosa
Apr 17, 2025 19:15 IST 2 Min read
IPL 2025Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
cvdceExperts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
Apr 09, 2025 17:39 IST 10 Min read
Startups investing IPLExperts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
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