TAM

HUL dominated GEC advertising in 2023: TAM report

The Toilet Soaps category claimed the top spot with an 8% share of ad volumes while EcomMedia/Ent./Social Media entered the Top 10 list. Hindi GEC retained its top spot with more than 20% share of GEC channel genre’s ad volumes in 2023.

By Social Samosa

Feb 09, 2024 16:13 IST logo

1 Min read

Report

Regional channels had 75% share of ad volumes in News genre in 2023: TAM report

By Social Samosa

Jan 31, 2024 19:13 IST logo

1 Min read

Report

Programmatic was the top transaction method for digital FMCG advertising during Jul-Sept ’23: TAM report

By Social Samosa

Jan 18, 2024 12:28 IST logo

2 Min read

Report

HUL was the leading advertiser for 3 quarters in 2023: TAM AdEx Report

By Social Samosa

Dec 19, 2023 16:51 IST logo

1 Min read

Report

ICC World Cup 2023 sees the maximum ad volume share during India's semi-final and final matches: TAM report

By Social Samosa

Nov 27, 2023 15:12 IST logo

1 Min read