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TAM

FIReport

32% of TV ads feature celebrities, 75% dominated by film stars: TAM report

The most visible celebrities during Jan-Jun 2024 were Akshay Kumar and Shahrukh Khan, who each maintained an average of 22 hours and 20 hours of daily ad visibility on television, respectively. Amitabh Bachchan followed with 16 hours per day.

By Social Samosa
logoOct 03, 2024 18:22 ISTlogo 3 Min read
Print ad spaceReport
Print ad space saw an increase of 5% in H1 2024 compared to 2023: TAM report
By Social Samosa
logoSep 20, 2024 19:51 ISTlogo 2 Min read
radioReport
Gujarat leads with a 20% share of radio ad volumes: TAM AdEx report
By Social Samosa
logoSep 11, 2024 19:10 ISTlogo 4 Min read
ddReport
GEC Ad volumes dips by 6% in H1 2024: TAM AdEx report
By Social Samosa
logoAug 23, 2024 18:54 ISTlogo 3 Min read
TV ad volumesReport
TV ad volumes fall by 3% in H1 2024: Report
By Social Samosa
logoAug 02, 2024 18:59 ISTlogo 2 Min read
FI 15 (1)Report
Gujarat leads Radio ad space with 19% share in Jan-Mar’24: TAM Report
By Social Samosa
logoJul 09, 2024 18:02 ISTlogo 1 Min read
Print ad space Report
Services sector leads Print ad space with 16% share in Jan-Mar’24: TAM report
By Social Samosa
logoJun 28, 2024 17:57 ISTlogo 1 Min read
FI 4040Industry Updates
MRSI unveils new additions to its managing committee
By Social Samosa
logoJun 28, 2024 12:32 ISTlogo 2 Min read
TAM GECReport
HUL dominated GEC advertising in 2023: TAM report
By Social Samosa
logoFeb 09, 2024 16:13 ISTlogo 1 Min read
TAM reportReport
Regional channels had 75% share of ad volumes in News genre in 2023: TAM report
By Social Samosa
logoJan 31, 2024 19:13 ISTlogo 1 Min read
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