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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

perfect pitch IAA

The guide to crafting the perfect pitch

The fourth edition of AgencyCon saw experts dive into the question of what goes behind drafting the perfect pitch.

By Sneha Medda
Feb 26, 2024 09:30 IST 5 Min read
gender ratio indian agencies Experts Speak
Surveying gender ratios in a few Indian Ad Agencies: A current snapshot
By Sneha Medda
Feb 12, 2024 13:32 IST 6 Min read
Charu Malhotra APL Interviews
APL Apollo’s Charu Malhotra on why B2B brands should have a strong presence
By Sneha Medda
Feb 09, 2024 14:07 IST 8 Min read
inclusive Valentine's Day ads Experts Speak
Can early Millennials and Gen X be a potential target audience for Valentine’s Day?
By Sneha Medda
Feb 07, 2024 13:43 IST 8 Min read
Representation 2023 Experts Speak
After a disappointing year, queer community calls for improved advertising in 2024
By Sneha Medda & Hiya Rupreja
Feb 06, 2024 15:04 IST 7 Min read
Noise’s Gaurav Mehta Interviews
We aim to double our network to 10,000 stores, focusing on personalised experiences in untapped markets: Noise’s Gaurav Mehta
By Sneha Medda
Feb 01, 2024 10:40 IST 8 Min read
peculiar client requests Experts Speak
Indian AI-focused ad agencies share the most peculiar client briefs they’ve received
By Sneha Medda
Jan 30, 2024 15:38 IST 5 Min read
OTT trends 2024 Experts Speak
Higher share in ad spends and path to profitability: Experts share OTT trends for 2024
By Sneha Medda
Jan 29, 2024 09:45 IST 7 Min read
Deepika endorsements Experts Speak
India to globe: Deepika Padukone’s journey as a brand endorser
By Sneha Medda
Jan 16, 2024 10:30 IST 10 Min read
sustainability & Innovation Experts Speak
Experts Speak: Innovation & sustainability to define packaging in 2024
By Sneha Medda
Jan 02, 2024 14:46 IST 7 Min read
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