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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

‘perfect’ Mother’s Day adWriter's Corner

Recipe to the ‘perfect’ Mother’s Day ad

Mother’s Day is yet another topical day for brands to capitalise on. You will see superhumanoid mothers doing it all and that too in their favorite colour - pink. Does your brand want to check these boxes as well? Follow along to know how.

By Sneha Medda
logoMay 09, 2024 10:00 ISTlogo 5 Min read
Nisha Singhania & Ramanuj ShastryInterviews
Infectious Advertising’s Nisha Singhania & Ramanuj Shastry on creating an ‘ideas company’
By Sneha Medda
logoMay 03, 2024 13:00 ISTlogo 3 Min read
Virat Kohli brand endorsement journeyExperts Speak
Decoding Virat Kohli's brand endorsement journey
By Sneha Medda
logoMay 02, 2024 14:38 ISTlogo 9 Min read
ice creamSamosa Snippets
Ice cream brands’ summer marketing recipe: A dash of nostalgia with oodles of star power
By Sneha Medda
logoApr 23, 2024 19:01 ISTlogo 5 Min read
unhinged marketingExperts Speak
What’s all the fuss about unhinged marketing?
By Sneha Medda
logoApr 17, 2024 15:01 ISTlogo 8 Min read
Ravi SanthanamInterviews
Ravi Santhanam on HDFC Bank’s data-driven marketing strategy
By Sneha Medda
logoApr 10, 2024 15:55 ISTlogo 10 Min read
electionExperts Speak
How can brands advertise during elections 2024?
By Sneha Medda
logoApr 02, 2024 17:44 ISTlogo 7 Min read
Crew’s marketing strategyMovie Marketing
Brand collabs & nostalgic music: How Crew’s marketing strategy took off
By Sneha Medda
logoApr 01, 2024 12:21 ISTlogo 5 Min read
Holi campaignsExperts Speak
How can brands truly bring back the missing colors in Holi campaigns?
By Sneha Medda & Karuna Sharma
logoMar 22, 2024 17:51 ISTlogo 6 Min read
Surf Excel HoliSamosa Snippets
Surf Excel & Holi: The colourful relationship about togetherness
By Sneha Medda
logoMar 19, 2024 11:06 ISTlogo 3 Min read
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