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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

election Experts Speak

How can brands advertise during elections 2024?

Advertising during elections could be tricky as political tension mounts. Experts weigh in on the complexities of election marketing, advising brands to tread cautiously.

By Sneha Medda
Apr 02, 2024 17:44 IST 7 Min read
Crew’s marketing strategy Movie Marketing
Brand collabs & nostalgic music: How Crew’s marketing strategy took off
By Sneha Medda
Apr 01, 2024 12:21 IST 5 Min read
Holi campaigns Experts Speak
How can brands truly bring back the missing colors in Holi campaigns?
By Sneha Medda & Karuna Sharma
Mar 22, 2024 17:51 IST 6 Min read
Surf Excel Holi Samosa Snippets
Surf Excel & Holi: The colourful relationship about togetherness
By Sneha Medda
Mar 19, 2024 11:06 IST 3 Min read
Nikhil Gupta Interviews
Young consumers value authenticity and sustainability: Nikhil Gupta, Signify
By Sneha Medda
Mar 15, 2024 14:47 IST 6 Min read
women’s portrayal ads Experts Speak
Experts Speak: The evolution of women’s portrayal in Indian Ads
By Sneha Medda
Mar 12, 2024 16:20 IST 8 Min read
MakeMyTrip marketing Marketing Shorts
MakeMyTrip's Raj Rishi Singh on creating brand recall through a 360-degree marketing approach
By Sneha Medda
Mar 12, 2024 14:38 IST 5 Min read
A&M women Samosa Snippets
Dear young self: Leading A&M women write a letter to themselves
By Sneha Medda
Mar 08, 2024 16:56 IST 6 Min read
Meta’s Creator Marketplace Experts Speak
Experts Speak: Meta’s Creator Marketplace to open more avenues for diverse creators
By Sneha Medda
Feb 28, 2024 16:00 IST 7 Min read
mergers acquisitions consolidations IAA
What goes behind mergers, acquisitions & consolidations
By Sneha Medda
Feb 26, 2024 18:55 IST 4 Min read
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