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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Emotional storytelling Somasree Bose AwasthiInterviews

Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi

Somasree Bose Awasthi discusses Marico's use of emotional storytelling in its festive campaigns to connect with consumers. By merging tradition with modern values, the brand creates narratives that resonate across India's different cultures, forging memorable connections while adapting to modern expectations.

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