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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

sustainability & Innovation Experts Speak

Experts Speak: Innovation & sustainability to define packaging in 2024

The packaging and visual identity of a brand play an important role in communicating with the audience. Last year, a slew of brands took the rebranding approach to connect with a new set of consumers. Experts believe this trend will continue to dominate brand outlook along with sustainability and maximalism.

By Sneha Medda
Jan 02, 2024 14:46 IST 7 Min read
movie marketing #SocialThrowback
From Rocky Rani to Gadar 2, experts look back at how movie marketing shifted in 2023
By Sneha Medda
Dec 28, 2023 15:50 IST 11 Min read
Industry shuffles #SocialThrowback
Social Throwback 2023: Industry shuffles of the year
By Sneha Medda
Dec 27, 2023 09:50 IST 3 Min read
Instagram Throwback #SocialThrowback
Social Throwback 2023: A year where Instagram enhanced user experience & launched a rival app for X
By Sneha Medda
Dec 22, 2023 17:36 IST 8 Min read
monuments and CGI #SocialThrowback
Social Throwback 2023: The year of monuments and CGI marketing
By Sneha Medda
Dec 18, 2023 09:30 IST 3 Min read
Marketing to Gen Z Marketing Shorts
Marketing to Gen Z with the right aesthetics ft. NEWME’s Sumit Jasoria & Shivita Sharma
By Sneha Medda
Dec 15, 2023 20:43 IST 7 Min read
homegrown SFV #SocialThrowback
Social Throwback 2023: Shoppertainment and viral memes, trends that dominated the homegrown SFV landscape
By Sneha Medda
Dec 15, 2023 20:00 IST 7 Min read
year of rebranding #SocialThrowback
Social Throwback 2023: The year of rebranding & connecting with Gen-Z
By Sneha Medda
Dec 04, 2023 19:07 IST 8 Min read
Influencer marketing violation Experts Speak
Influencer marketing violations continue to surge; experts suggest ways to prevent
By Sneha Medda
Dec 01, 2023 11:36 IST 5 Min read
World Cup spends Experts Speak
Experts Speak: Digital spends double during Cricket World Cup 2023, surpassing estimates
By Sneha Medda
Nov 22, 2023 16:24 IST 4 Min read
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