Gen Z

45 (4)Guest Post

Engaging Gen Z and millennials in a saturated market

Ashutosh Valani of RENÉE Cosmetics breaks down how authenticity, community, and entertainment have become the new currency for engaging modern consumers.

By Social Samosa
Oct 22, 2025 10:00 IST 3 Min read
fi (94)Industry Updates
Instagram launches micro-drama series ‘Party of Two’ in India
By Social Samosa
Sep 03, 2025 17:41 IST 1 Min read
Gu7GN8ZWEAAjdTiCampaign Spot
realme teases new brand face with ‘Live for Real’ campaign
By Social Samosa
Jul 04, 2025 10:00 IST 2 Min read
SUNITHA NATARAJANGuest Post
The Gen Z factor: Why our agency culture is changing from within
By Social Samosa
Jul 01, 2025 10:00 IST 3 Min read
Jockey India Gen ZMarketing Shorts
Nihal Ranjan on crafting a brand voice for Jockey India that speaks to Gen Z
By Sneha Medda
Jun 27, 2025 10:56 IST 5 Min read
Nestlé Launches ‘Snap to Decide’ Campaign Based on Viral KITKAT TrendCampaign Spot
Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
By Social Samosa
Jun 12, 2025 16:37 IST 1 Min read
efeInterviews
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
By Harshal Thakur
Jun 02, 2025 10:00 IST 10 Min read
Brands want to be bffExperts Speak
Why brands want to be your best friend
By Karuna Sharma
May 30, 2025 13:41 IST 6 Min read
goafest gen z Goafest
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
By Social Samosa
May 21, 2025 19:00 IST 3 Min read
xcxcIndustry Updates
The Leapfrog Network acquires Gen Z-focused platform Popinions
By Social Samosa
Apr 27, 2025 01:30 IST 2 Min read
1 2 ... Next