Gen Z

SUNITHA NATARAJAN Guest Post

The Gen Z factor: Why our agency culture is changing from within

In this article, Sunitha Natarajan of Social Panga reflects on how Gen Z is reshaping agency culture from the inside out, challenging norms, advocating balance, and driving meaningful change.

By Social Samosa
Jul 01, 2025 10:00 IST 3 Min read
Jockey India Gen Z Marketing Shorts
Nihal Ranjan on crafting a brand voice for Jockey India that speaks to Gen Z
By Sneha Medda
Jun 27, 2025 10:56 IST 5 Min read
Nestlé Launches ‘Snap to Decide’ Campaign Based on Viral KITKAT Trend Campaign Spot
Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
By Social Samosa
Jun 12, 2025 16:37 IST 1 Min read
efe Interviews
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
By Harshal Thakur
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Why brands want to be your best friend
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May 30, 2025 13:41 IST 6 Min read
goafest gen z Goafest
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
By Social Samosa
May 21, 2025 19:00 IST 3 Min read
xcxc Industry Updates
The Leapfrog Network acquires Gen Z-focused platform Popinions
By Social Samosa
Apr 27, 2025 01:30 IST 2 Min read
Neha Jolly Sawhney Snapchat IPL strategy Interviews
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement
By Shamita Islur
Mar 25, 2025 19:36 IST 5 Min read
rfe Experts Speak
The gendered playbook of Valentine’s ads and the untapped market
By Harshal Thakur
Feb 03, 2025 18:37 IST 6 Min read
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The Quick Call: Behind-the-scenes of Myntra’s campaign ft. Gukesh and Vishwanathan Anand
By Social Samosa
Jan 21, 2025 19:18 IST 2 Min read
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