TAM report

TAM’s Anshu YardiMarketing Shorts

TAM’s Anshu Yardi on consumer trends seen in IPL 2025 that could alter the future of marketing

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted to the evolving landscape this season and what the future of IPL advertising could look like.

By Shamita Islur
Jun 26, 2025 15:20 IST 5 Min read
BFSI Radio Ads GrowReport
BFSI advertising sees 7% growth on TV, 22% on radio, 16% in print in 2024: TAM report
By Social Samosa
Jun 25, 2025 17:29 IST 3 Min read
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM reportReport
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report
By Social Samosa
Jun 11, 2025 18:22 IST 2 Min read
IPL 2025 Sees 6% Growth in Television Advertising Volumes: TAM SportsReport
Despite 1.12% decline in ad volumes, IPL 2025 attracts over 100 advertisers: TAM report
By Social Samosa
May 26, 2025 17:01 IST 2 Min read
xvReport
Auto sector ad volumes on TV grew 7% in 2024: TAM report
By Social Samosa
May 16, 2025 17:05 IST 4 Min read
dgReport
M.S. Dhoni tops 2024 endorsements with 52 brands : Report
By Social Samosa
Jan 30, 2025 16:39 IST 2 Min read
Auto Sector ad volumesReport
Auto Sector TV ad volumes decline 14% in H1 2024: Report
By Social Samosa
Nov 13, 2024 18:12 IST 2 Min read
1Report
BFSI sector's digital ad impressions soar by 74% in H1 2024 compared to 2022: TAM report
By Social Samosa
Oct 11, 2024 18:21 IST 3 Min read
FIReport
32% of TV ads feature celebrities, 75% dominated by film stars: TAM report
By Social Samosa
Oct 03, 2024 18:22 IST 3 Min read
Print ad spaceReport
Print ad space saw an increase of 5% in H1 2024 compared to 2023: TAM report
By Social Samosa
Sep 20, 2024 19:51 IST 2 Min read
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