Diwali Campaigns

How global brands went local for Diwali 2025

Instead of focusing solely on the day of the festival, brands this year strategically broadened their focus to the multi-week preparatory phase.

By Payal Navarkar

Oct 22, 2025 10:16 IST logo

3 Min read

innovation & tech seen during Diwali

Did innovation do the heavy lifting this Diwali?

By Shamita Islur

Oct 22, 2025 10:00 IST logo

9 Min read

Gaurav Banerjee - 2025-10-17T160451.945

50 Diwali campaigns celebrating the spirit of the festival

By Social Samosa

Oct 17, 2025 16:19 IST logo

3 Min read

Good trumps evil, and other narratives that inspire campaigns in East India

Oct 15, 2025 16:07 IST logo

7 Min read

festive ads with ai

Experts Speak: Reimagining iconic festive ads with AI

By Pranali Tawte

Nov 14, 2023 12:22 IST logo

4 Min read

Nilon's Diwali campaign

Case Study: How Nilon's Diwali campaign reached near to 2 Mn+ users

By Social Samosa

Jan 07, 2022 06:13 IST logo

14 Min read

Vi’s Diwali campaign

#LookUp: Vi’s Diwali campaign has an important message

By Social Samosa

Nov 06, 2021 16:25 IST logo

2 Min read

Diwali Campaigns

Diwali Campaigns that glowed the brightest and cracked the loudest

By Paawan Sunam

Nov 03, 2020 05:48 IST logo

4 Min read

Vodafone #LookUp

#LookUp: A constant in Vodafone's occasion strategy

By Social Samosa

Nov 27, 2019 04:05 IST logo

3 Min read

Google Pay Diwali Campaign

Inside: Google Pay Diwali Campaign: Beg, Borrow, Gift, Splurge

By Social Samosa

Nov 04, 2019 05:45 IST logo

5 Min read