WPL

63Industry Updates

BCCI onboards new sponsors for WPL 2026-27 seasons worth Rs 48 crore

ChatGPT and Kingfisher will join the WPL as Premier Partners for 2026–27, while CEAT renews as Time-Out Partner and Bisleri signs on as Beverage Partner.

By Social Samosa
Nov 27, 2025 15:37 IST 2 Min read
Gaurav Banerjee - 2025-10-15T124510.620Report
IPL ecosystem valuation declines 8% despite increased viewership YoY: Report
By Social Samosa
Oct 15, 2025 13:06 IST 2 Min read
women cricketersExperts Speak
Should we rethink the narrative for Indian women cricketers in ads?
By Harshal Thakur
Oct 07, 2024 10:00 IST 9 Min read
reportReport
IPL ecosystem value drops by 10.6%, falls to INR 82,700 Cr: Report
By Social Samosa
Sep 05, 2024 17:42 IST 4 Min read
Smriti brand valueExperts Speak
Smriti Mandhana’s recent triumphs & pan-India appeal to attract more brand endorsements
By Harshal Thakur
Mar 19, 2024 15:09 IST 7 Min read
wpl listicleTopical Spot
RCB's WPL victory sparks brand celebrations
By Hiya Rupreja
Mar 18, 2024 17:02 IST 2 Min read
PUMACase Studies
Case Study: How PUMA's WPL campaign tackling gender bias reached 300 million+ users
By Social Samosa
May 08, 2023 11:53 IST 7 Min read
Harmanpreet KaurCelebrity Brands
Celebrity Brands: Meet Harmanpreet Kaur - the captain of the Advertising & Marketing world
By Shamita Islur
May 02, 2023 09:53 IST 35 Min read
Women's IPLInterviews
With increasing audience, we believe diversity in brands will also come in for Women's IPL: Rajesh Krishnamurthy
By Pranali Tawte
Apr 13, 2023 10:47 IST 9 Min read
Pooja SahgalInterviews
Pooja Sahgal on the role of AI in marketing and understanding purpose
By Pranali Tawte
Mar 29, 2023 09:11 IST 5 Min read
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