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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

brands celebrate Pongal Samosa Snippets

How brands celebrate Pongal with storytelling, tech & personalisation

From personalised ads to immersive digital experiences and influencer collaborations, Pongal ads creatively merge tradition with modern marketing techniques. Here's a look at how brands have been marketing during the harvest festival.

By Sneha Medda
Jan 14, 2025 17:25 IST 5 Min read
brands sustainability 2025 Experts Speak
How brands can make sustainability count in 2025
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Jan 09, 2025 12:16 IST 6 Min read
Perfora’s social media marketing Social Media Strategy
Unpacking Perfora’s social media marketing: Mix of visual storytelling & humour
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Jan 08, 2025 18:07 IST 5 Min read
Snapchat updates 2024 #SocialThrowback
Snapchat in 2024: Safety features, AI updates & more
By Sneha Medda
Dec 30, 2024 16:52 IST 2 Min read
Gen Z marketing 2024 #SocialThrowback
Brands that had Gen Z hooked with marketing in 2024
By Sneha Medda
Dec 27, 2024 17:56 IST 9 Min read
Threads in 2024 #SocialThrowback
Threads in 2024: Key updates & milestones
By Sneha Medda
Dec 23, 2024 19:15 IST 3 Min read
wedding ads Experts Speak
How wedding ads are becoming more than just the grandeur
By Sneha Medda
Dec 23, 2024 12:15 IST 6 Min read
Re’equil’s social media strategy Social Media Strategy
From education to influencer collabs: Inside Re’equil’s social media strategy
By Sneha Medda
Dec 18, 2024 18:29 IST 5 Min read
Rethinking Christmas Indian ads Experts Speak
Rethinking Christmas: Infusing local flavours into Indian ads
By Sneha Medda
Dec 18, 2024 13:37 IST 6 Min read
nostalgia marketing the winning strategy Experts Speak
Why was nostalgia marketing the winning strategy for brands in 2024
By Sneha Medda
Dec 17, 2024 10:00 IST 6 Min read
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