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Sneha Medda

A woman of letters who scribbles words in her free time and when working. Likes to question the ifs and buts of everything and nothing; while daydreaming of having an impact on the world with her writings someday. She prefers to watch and observe while sipping on her black coffee; but will surely destroy you with words if the topic in question has anything to do with feminism, mental health, makeup and/or K-Pop. That too in five languages!

Falguni Pathak marketing marvelSamosa Snippets

What makes Falguni Pathak a marketing marvel?

Falguni Pathak often called the 'Queen of Dandiya,' has become the defining cultural icon of Navratri, blending traditional Garba music with modern performances. Here’s looking at how she has become a brand in herself, shaping the festival’s modern identity.

By Sneha Medda
logoOct 07, 2024 10:00 ISTlogo 5 Min read
Understanding Navratri coloursExperts Speak
Understanding Navratri colours: What yellow means for the brand world
By Sneha Medda
logoOct 03, 2024 16:49 ISTlogo 5 Min read
Coca-Cola’s new campaignCampaign Spot
Coca-Cola’s new campaign shows how an epic game of football turns strangers into ‘Intimate Strangers'
By Sneha Medda
logoOct 01, 2024 19:55 ISTlogo 2 Min read
Airtel’s new campaignCampaign Spot
Airtel’s new campaign tackles the rising threat of voice-phishing scams
By Sneha Medda
logoSep 30, 2024 18:55 ISTlogo 2 Min read
 marketer’s playbook new commerceFestive Marketing Camp
The marketer’s playbook to win on new commerce platforms
By Sneha Medda
logoSep 27, 2024 18:45 ISTlogo 4 Min read
Short form big impact Festive Marketing Camp
Short form big impact: Unlocking the power of celebration
By Sneha Medda
logoSep 27, 2024 17:50 ISTlogo 2 Min read
brands package the festive spirit Experts Speak
How can brands package the festive spirit with emotion, culture & sustainability
By Sneha Medda
logoSep 23, 2024 14:34 ISTlogo 7 Min read
Clinic Plus Daughter's DayCampaign Spot
Clinic Plus celebrates daughters by giving an ode to the ones that were never wished for
By Sneha Medda
logoSep 19, 2024 18:58 ISTlogo 2 Min read
Label EarthenSocial Media Strategy
Colours that tell stories: Decoding Label Earthen’s brand personality on Instagram
By Sneha Medda
logoSep 18, 2024 14:13 ISTlogo 5 Min read
Coach's new campaignCampaign Spot
Elle Fanning, Charles Melton, Nazha, & Youngji Lee dance to self-express in Coach's new campaign
By Sneha Medda
logoSep 16, 2024 18:53 ISTlogo 2 Min read
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