Gen Z

Snapchat BCG report Report

54% of GenZ are likely to be online while in-store: Report

Snap Inc. partnered with Boston Consulting Group (BCG) to develop a report on Gen Z. In this exclusive shared with Social Samosa, cartoonist Tom Fishburne has developed a series of witty cartoons that humorously debunk common myths about Gen Z.

By Social Samosa
Oct 16, 2024 12:30 IST 3 Min read
yvfiuNews
Instagram unveils Creator Lab and new features to empower aspiring creators
By Social Samosa
Aug 29, 2024 19:24 IST 2 Min read
feReport
Low awareness among Indians about generations’ labels & their own cohort: report
By Social Samosa
Aug 14, 2024 19:17 IST 2 Min read
crocsCase Studies
Case Study: How Crocs leveraged monsoon to encourage unfiltered self-expression, reaching 150M+ users
By Social Samosa
Aug 12, 2024 12:44 IST 5 Min read
Palak TiwariIndustry Updates
Drools partners with Palak Tiwari to connect with Gen Z
By Social Samosa
Jul 19, 2024 12:41 IST 1 Min read
Gen Z stereotyped in adsExperts Speak
Gen Z feels stereotyped in ads; are marketers listening?
By Sneha Medda
Jul 10, 2024 17:18 IST 7 Min read
Saugato BhowmikSM Live
The rules of creativity and measurement are changing: Saugato Bhowmik of Meta
By Harshal Thakur
Jul 01, 2024 18:37 IST 3 Min read
vvfevReport
40% Gen Z find AI-generated answers to be too generic or superficial: report
By Social Samosa
Jun 26, 2024 12:20 IST 4 Min read
dedfsReport
Millennials more inclined to news consumption during elections than Gen Z: report
By Social Samosa
Jun 24, 2024 18:22 IST 3 Min read
FIInterviews
The Man Company's Jatin Luthra on the evolution of men’s grooming
By Harshal Thakur
May 23, 2024 10:00 IST 16 Min read
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