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Gen Z

xcxcIndustry Updates

The Leapfrog Network acquires Gen Z-focused platform Popinions

The acquisition is part of TLF Network’s broader efforts to expand its digital content portfolio and strengthen its presence among newer audience segments.

By Social Samosa
logoApr 27, 2025 01:30 ISTlogo 2 Min read
Neha Jolly Sawhney Snapchat IPL strategyInterviews
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement
By Shamita Islur
logoMar 25, 2025 19:36 ISTlogo 5 Min read
rfeExperts Speak
The gendered playbook of Valentine’s ads and the untapped market
By Harshal Thakur
logoFeb 03, 2025 18:37 ISTlogo 6 Min read
fefThe Quick Call
The Quick Call: Behind-the-scenes of Myntra’s campaign ft. Gukesh and Vishwanathan Anand
By Social Samosa
logoJan 21, 2025 19:18 ISTlogo 2 Min read
sCampaign Spot
KFC India’s campaign takes a fresh approach to showcase its offerings
By Social Samosa
logoNov 12, 2024 19:34 ISTlogo 3 Min read
festive campaigns for Gen ZGuest Post
Reimagining festive campaigns for Gen Z
By Social Samosa
logoNov 04, 2024 10:15 ISTlogo 2 Min read
ssGuest Post
Why Gen Z should consider brand reputation management?
By Social Samosa
logoOct 25, 2024 15:58 ISTlogo 4 Min read
iQOO’s Nipun MaryaInterviews
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
By Shamita Islur
logoOct 18, 2024 10:01 ISTlogo 10 Min read
Snapchat BCG report Report
54% of GenZ are likely to be online while in-store: Report
By Social Samosa
logoOct 16, 2024 12:30 ISTlogo 3 Min read
yvfiuNews
Instagram unveils Creator Lab and new features to empower aspiring creators
By Social Samosa
logoAug 29, 2024 19:24 ISTlogo 2 Min read
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