Gen Z

Brands want to be bffExperts Speak

Why brands want to be your best friend

Brand tonality has shifted from authoritative to chattier and more relatable on social media. What’s driving this change: genuine connection or a play for fleeting likes in the attention economy?

By Karuna Sharma
May 30, 2025 13:41 IST 6 Min read
goafest gen z Goafest
Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
By Social Samosa
May 21, 2025 19:00 IST 3 Min read
xcxcIndustry Updates
The Leapfrog Network acquires Gen Z-focused platform Popinions
By Social Samosa
Apr 27, 2025 01:30 IST 2 Min read
Neha Jolly Sawhney Snapchat IPL strategyInterviews
Neha Jolly Sawhney reveals Snapchat's strategy for Gen Z sports engagement
By Shamita Islur
Mar 25, 2025 19:36 IST 5 Min read
rfeExperts Speak
The gendered playbook of Valentine’s ads and the untapped market
By Harshal Thakur
Feb 03, 2025 18:37 IST 6 Min read
fefThe Quick Call
The Quick Call: Behind-the-scenes of Myntra’s campaign ft. Gukesh and Vishwanathan Anand
By Social Samosa
Jan 21, 2025 19:18 IST 2 Min read
sCampaign Spot
KFC India’s campaign takes a fresh approach to showcase its offerings
By Social Samosa
Nov 12, 2024 19:34 IST 3 Min read
festive campaigns for Gen ZGuest Post
Reimagining festive campaigns for Gen Z
By Social Samosa
Nov 04, 2024 10:15 IST 2 Min read
ssGuest Post
Why Gen Z should consider brand reputation management?
By Social Samosa
Oct 25, 2024 15:58 IST 4 Min read
iQOO’s Nipun MaryaInterviews
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
By Shamita Islur
Oct 18, 2024 10:01 IST 10 Min read
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