Influencer marketing

Beauty brands festive season Experts Speak

Beauty brands bet big on social media this festive season

With new product launches, localised strategies, and a focus on sustainability, beauty brands are aiming to connect with consumers and elevate their festive experience. Indian beauty brands share their marketing plans for this festive season.

By Sneha Medda
Oct 09, 2024 13:41 IST 7 Min read
123 Industry Updates
Healthkart onboards KlugKlug for influencer marketing outreach
By Social Samosa
Oct 08, 2024 18:12 IST 2 Min read
12 Report
76% of marketers in India believe influencer marketing is essential for brand building : Zefmo report
By Social Samosa
Oct 08, 2024 17:53 IST 2 Min read
12 Samosa Snippets
FoodPharmer Revant Himatsingka secures his first brand collaboration
By Social Samosa
Oct 07, 2024 19:56 IST 3 Min read
Gen Z report Report
More than two-thirds of Gen Z prefer consuming short-form content: Report
By Social Samosa
Oct 01, 2024 13:07 IST 2 Min read
11 Case Studies
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
By Social Samosa
Sep 30, 2024 13:08 IST 4 Min read
1 Case Studies
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
By Social Samosa
Sep 26, 2024 16:58 IST 4 Min read
acq Industry Updates
Wondrlab acquires OPA
By Social Samosa
Sep 19, 2024 16:36 IST 2 Min read
Nuvama Guest Post
Navigating influencer marketing in a regulated environment
By Social Samosa
Sep 12, 2024 09:30 IST 4 Min read
344 Guest Post
Tackling fake followers and fraudulent influencer engagement
By Social Samosa
Sep 06, 2024 11:11 IST 4 Min read
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