Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
The female gaze in advertising: Why it matters and what it looks like
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
News
Google adds image-to-video feature to Veo 3 via Gemini App
Google rolls out AI Max, Retention Mode, & creative tools for Indian advertisers
Industry Updates
Teamology bags PR & Media Mandate for eyewear brand Rawbare
Consumr.ai names Jaishree Agrawal as Commercial Lead – Consumer Insights
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
How the cinematic language of capturing rain has evolved in advertising
What led to a muted brand response to Pride?
Interviews
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling