/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/07/09/73-1-2025-07-09-18-46-01.jpg)
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
/socialsamosa/media/media_files/2025/07/10/cindy-rose-profile-2025-07-10-14-18-05.png)
Who is Cindy Rose? Here’s all you need to know about WPP’s new CEO
Jul 10, 2025 15:20 IST
5Min read
/socialsamosa/media/media_files/2025/07/08/untitled-design-2025-07-08-19-04-57.png)
/socialsamosa/media/media_files/2025/07/09/sanjana-jain-2025-07-09-12-46-24.jpg)
The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
/socialsamosa/media/media_files/2025/07/08/muted-pride-fi-2025-07-08-13-20-18.jpg)
/socialsamosa/media/media_files/2025/07/08/sumeet-bhojani-2025-07-08-16-38-23.jpg)
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
/socialsamosa/media/media_files/2025/07/06/big-ideas-disappearing-2025-07-06-21-37-13.png)
/socialsamosa/media/media_files/2025/07/03/content-distribution-2025-07-03-23-04-08.png)
News
/socialsamosa/media/media_files/2025/07/11/google-adds-image-to-video-feature-to-veo-3-via-gemini-app-2025-07-11-11-34-16.png)
Google adds image-to-video feature to Veo 3 via Gemini App
Jul 11, 2025 11:36 IST
1 Min read
/socialsamosa/media/media_files/2025/07/10/google-marketing-live-india-2025-07-10-18-40-08.png)
Google rolls out AI Max, Retention Mode, & creative tools for Indian advertisers
Jul 10, 2025 18:47 IST
3Min read
/socialsamosa/media/media_files/2025/07/10/29-celebrities-face-ed-action-over-betting-app-endorsements-2025-07-10-18-20-50.png)
/socialsamosa/media/media_files/2025/07/10/instagram-to-make-public-posts-searchable-on-google-and-bing-2025-07-10-12-00-59.png)
/socialsamosa/media/media_files/2024/12/12/jQG2VZ2PfRibKs54psQc.jpg)
Industry Updates
/socialsamosa/media/media_files/2025/07/11/jaishree-agrawal-2025-07-11-11-43-41.jpg)
Consumr.ai names Jaishree Agrawal as Commercial Lead – Consumer Insights
Jul 11, 2025 11:49 IST
1 Min read
/socialsamosa/media/media_files/2025/07/01/cannes-lions-introduces-mandatory-ai-disclosure-ethics-oversight-for-award-submissions-2025-07-01-11-01-17.png)
Cannes Lions sets creative industry on notice with new integrity rules
Jul 11, 2025 11:09 IST
2Min read
/socialsamosa/media/media_files/2025/07/10/priya-nair-2025-07-10-19-26-55.jpg)
/socialsamosa/media/media_files/2025/07/10/linda-x-2025-07-10-18-14-29.jpg)
/socialsamosa/media/media_files/2025/07/10/cindy-rose-profile-2025-07-10-14-18-05.png)
Topical Spot
/socialsamosa/media/media_files/2025/07/07/fi-64-2025-07-07-17-38-51.png)
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
/socialsamosa/media/media_files/2025/06/13/nQJrqwzq98Q0ESBccvk9.png)
/socialsamosa/media/media_files/2025/06/04/EDqdHGtMDg0GcnzaLbGx.png)
/socialsamosa/media/media_files/2025/05/28/nI3LdaSzvRt1DEtSYIKp.png)
Experts Speak
/socialsamosa/media/media_files/2025/07/08/untitled-design-2025-07-08-19-04-57.png)
How the cinematic language of capturing rain has evolved in advertising
Jul 09, 2025 16:50 IST
7 Min read
/socialsamosa/media/media_files/2025/07/08/muted-pride-fi-2025-07-08-13-20-18.jpg)
What led to a muted brand response to Pride?
Jul 08, 2025 15:50 IST
7Min read
/socialsamosa/media/media_files/2025/07/02/surreal-advertising-feed-2025-07-02-19-51-42.png)
Interviews
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
/socialsamosa/media/media_files/2025/07/08/sumeet-bhojani-2025-07-08-16-38-23.jpg)
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9Min read
/socialsamosa/media/media_files/2025/06/17/It5kUuN3nqO9POaQCw55.jpg)
/socialsamosa/media/media_files/2025/07/02/35-1-2025-07-02-01-39-03.jpg)
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12 Min read
/socialsamosa/media/media_files/2025/06/16/hdGH41vaBvPK7CqPARHL.jpg)
Case Studies
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
/socialsamosa/media/media_files/2025/07/04/glucon-d-case-study-social-samosa-2025-07-04-00-39-59.png)
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3Min read
/socialsamosa/media/media_files/2025/06/24/pehlithalimaaki-2025-06-24-15-28-40.png)
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
/socialsamosa/media/media_files/2025/06/19/nescafe-minecraft-2025-06-19-12-02-38.png)
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
/socialsamosa/media/media_files/2025/06/11/9jcVnGmEtSunbQqjlLsj.png)
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/07/09/7400-2025-07-09-19-02-22.jpg)
Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
/socialsamosa/media/media_files/2025/07/09/sting-f1-2025-07-09-13-30-54.png)
Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1Min read
/socialsamosa/media/media_files/2025/07/07/289-2025-07-07-11-26-52.jpg)
/socialsamosa/media/media_files/2025/07/03/gu7gn8zweaajdti-2025-07-03-18-57-01.jpg)
/socialsamosa/media/media_files/2025/07/03/fi-48xv-2025-07-03-18-13-40.png)
Guest Post
/socialsamosa/media/media_files/2025/07/09/sanjana-jain-2025-07-09-12-46-24.jpg)
The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
/socialsamosa/media/media_files/2025/07/07/zero-search-marketing-2025-07-07-10-59-23.jpg)
Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3Min read
/socialsamosa/media/media_files/2025/07/04/shriya-seshadri-2025-07-04-00-23-19.png)
/socialsamosa/media/media_files/2025/07/02/pandharpur-yatra-2025-by-rajesh-radhakrishnan-2025-07-02-13-50-56.jpg)
/socialsamosa/media/media_files/2025/06/02/kDDKKDS4to3oqjh6SwaM.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/07/10/wimbledon-brand-partnership-2025-07-10-17-19-36.png)
Inside Wimbledon's longest-running brand alliances
Jul 11, 2025 11:59 IST
4 Min read
/socialsamosa/media/media_files/2025/06/27/fi-21vx-2025-06-27-19-21-22.png)
Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6Min read
/socialsamosa/media/media_files/2025/06/23/zohran-mamdani-2025-06-23-14-59-42.png)
/socialsamosa/media/media_files/2025/06/23/brazil-creative-country-of-the-year-2025-06-23-17-48-22.png)
/socialsamosa/media/media_files/2025/06/10/XC3sItpyUN3qZlz7GGA7.png)
Movie Marketing
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
/socialsamosa/media/media_files/2025/05/16/S3aytbgRFVm1zaqlJeg4.png)
/socialsamosa/media/media_files/2025/04/07/i5BathmksVE6AAPYBoqa.png)
/socialsamosa/media/media_files/2025/02/21/dPr8u3n81oT53NzHib84.png)