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How brands are weaving tales of tradition & innovation this Durga Pujo
Oct 08, 2024 10:00 IST
9 Min read
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Understanding Navratri colours: How red symbolises energy & innovation in branding
Oct 08, 2024 17:13 IST
6Min read
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Social Samosa 30 Under 30 Class of 2024: Meet the bright and young influential professionals
Oct 01, 2024 14:06 IST
2 Min read
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News
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Meta launches Reels ads guide and campaign resources
Oct 08, 2024 16:21 IST
1 Min read
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Facebook unveils youth centric updates to boost engagement
Oct 08, 2024 15:07 IST
4Min read
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Industry Updates
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Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks
Oct 08, 2024 19:53 IST
1 Min read
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Bank of Baroda's BOBCARD LTD onboards cricketer Shreyanka Patil as its brand ambassador
Oct 08, 2024 18:22 IST
2Min read
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Topical Spot
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How brands wove storytelling & humor to bring Navratri campaigns to life
Oct 04, 2024 19:02 IST
3 Min read
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Brands take the meme-route to celebrate Gandhi Jayanti 2024
Oct 03, 2024 19:51 IST
2Min read
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Experts Speak
How brands are weaving tales of tradition & innovation this Durga Pujo
Oct 08, 2024 10:00 IST
9 Min read
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Should we rethink the narrative for Indian women cricketers in ads?
Oct 07, 2024 10:00 IST
9Min read
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Interviews
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Stay curious, hungry and fearless: Ashima Mehra, FCB India
Oct 01, 2024 15:35 IST
9 Min read
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AI tools can't replace human touch, clients still need agency expertise: Vineet Bajpai, Magnon Group
Sep 27, 2024 13:14 IST
13Min read
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Amit Thaker of Interactive Avenues on adapting to new media consumption trends
Sep 20, 2024 17:36 IST
4 Min read
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We spend 3.5 to 4.5% of our revenue on advertising: Jockey India’s CMO Nihal Rajan
Sep 19, 2024 14:02 IST
11 Min read
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50-60% of our consumer-facing spending is on digital: McDonald’s India CMO
Sep 11, 2024 14:10 IST
10 Min read
Case Studies
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Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4 Min read
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Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4Min read
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Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
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Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
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Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Aug 30, 2024 14:41 IST
5 Min read
Campaign Spot
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Bhuvan Bam’s Vasya comically meets Sidhu, Kusha Kapila, Poonam Pandey in new ad film
Oct 04, 2024 19:59 IST
2 Min read
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Roku's new ads turns tech frustrations into a hilarious screaming match
Oct 03, 2024 19:28 IST
2Min read
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Guest Post
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Enhancing online and offline shopping during the festive season
Oct 03, 2024 11:45 IST
4 Min read
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Achieving festive success with experiential marketing in a digital world
Oct 01, 2024 11:45 IST
3Min read
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Unlocking the potential of audio marketing during India's festive season
Sep 26, 2024 14:24 IST
4 Min read
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Diversity and inclusion in influencer marketing this festive season
Sep 25, 2024 12:39 IST
3 Min read
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Samosa Snippets
Understanding Navratri colours: How red symbolises energy & innovation in branding
Oct 08, 2024 17:13 IST
6 Min read
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FoodPharmer Revant Himatsingka secures his first brand collaboration
Oct 07, 2024 19:56 IST
3Min read
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Movie Marketing
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read
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