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80% of Indian shoppers discover products via social media: Report

According to the findings, nearly 80% of respondents said they discover new products through social media, with 96% of those interactions occurring on Meta-owned platforms, including Facebook and Instagram.

By Social Samosa
Jun 12, 2025 15:53 IST 3 Min read
MALINI AGARWAL Industry Updates
Malini Agarwal steps away from MissMalini as brand moves to Creativefuel
By Social Samosa
Jun 12, 2025 15:17 IST 1 Min read
SHWETA JAIN 2 Industry Updates
Shweta Jain steps down as CMO & Sales Officer at The Leela Palaces
By Social Samosa
Jun 12, 2025 12:30 IST 2 Min read
Adobe launches Express for ads to simplify campaign creation for small businesses News
Adobe launches Express for ads to streamline small business advertising across platforms
By Social Samosa
Jun 12, 2025 11:42 IST 2 Min read
Apple Study Flags ‘Accuracy Collapse’ in Advanced AI Systems When Faced with Complex Tasks News
Apple finds generative AI crumbles under complex reasoning tests
By Social Samosa
Jun 12, 2025 11:13 IST 1 Min read
Meta restyle News
Meta launches ‘Restyle’ tool to apply AI effects to short-form videos
By Social Samosa
Jun 12, 2025 10:37 IST 1 Min read
SAIF k Industry Updates
Ajmal Perfumes ropes in Saif Ali Khan as Brand Ambassador
By Social Samosa
Jun 11, 2025 19:11 IST 1 Min read
In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded. Case Studies
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
By Social Samosa
Jun 11, 2025 19:03 IST 4 Min read
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report Report
Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report
By Social Samosa
Jun 11, 2025 18:22 IST 2 Min read
ClanConnect Launches Prepaid Influencer Marketing Packages Industry Updates
AI platform ClanConnect launches structured, prepaid influencer campaign model
By Social Samosa
Jun 11, 2025 18:04 IST 2 Min read
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