/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/07/08/shaadicom-ice-sculpture-2025-07-08-14-55-28.png)
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
/socialsamosa/media/media_files/2025/07/06/big-ideas-disappearing-2025-07-06-21-37-13.png)
Are big ideas disappearing?
Jul 07, 2025 12:48 IST
6Min read
/socialsamosa/media/media_files/2025/07/07/zero-search-marketing-2025-07-07-10-59-23.jpg)
/socialsamosa/media/media_files/2025/07/07/fi-64-2025-07-07-17-38-51.png)
/socialsamosa/media/media_files/2025/07/03/content-distribution-2025-07-03-23-04-08.png)
/socialsamosa/media/media_files/2025/07/04/glucon-d-case-study-social-samosa-2025-07-04-00-39-59.png)
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
/socialsamosa/media/media_files/2025/07/02/surreal-advertising-feed-2025-07-02-19-51-42.png)
/socialsamosa/media/media_files/2025/07/01/cricket-league-chronicles-2025-07-01-16-37-16.jpg)
News
/socialsamosa/media/media_files/2025/07/08/instagram-edits-app-gets-sticky-notes-2025-07-08-13-17-41.png)
Instagram’s Edits app gets sticky notes, audio saving, & new filters
Jul 08, 2025 13:18 IST
1 Min read
/socialsamosa/media/media_files/2025/07/08/google-ai-mode-in-search-2025-07-08-11-51-30.jpg)
Google rolls out AI mode in Search for all users in India
Jul 08, 2025 11:51 IST
2Min read
/socialsamosa/media/media_files/2025/07/08/meta-backs-eu-move-to-raise-minimum-age-for-social-media-access-2025-07-08-11-41-56.png)
/socialsamosa/media/media_files/2025/07/07/untitled-design-2025-07-07-18-24-57.png)
OpenAI halts operations for a week amid burnout and Meta talent poaching
Jul 07, 2025 18:27 IST
1 Min read
/socialsamosa/media/media_files/2025/07/07/google-ai-overviews-2025-07-07-16-51-03.png)
Industry Updates
/socialsamosa/media/media_files/2025/07/08/rasheed-neha-lobo-2025-07-08-12-56-53.jpg)
Project Worldwide announces leadership changes with Rasheed Sait & Neha Lobo
Jul 08, 2025 13:01 IST
2 Min read
/socialsamosa/media/media_files/2025/07/07/136-2025-07-07-19-12-49.jpg)
Nykaa appoints Sharvari as brand icon
Jul 07, 2025 19:14 IST
1Min read
/socialsamosa/media/media_files/2025/07/07/135-1-2025-07-07-19-09-44.jpg)
/socialsamosa/media/media_files/2025/07/07/119-2025-07-07-18-07-07.jpg)
/socialsamosa/media/media_files/2025/07/07/maanesh-vasudeo-2025-07-07-16-04-54.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/07/07/fi-64-2025-07-07-17-38-51.png)
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
/socialsamosa/media/media_files/2025/06/13/nQJrqwzq98Q0ESBccvk9.png)
/socialsamosa/media/media_files/2025/06/04/EDqdHGtMDg0GcnzaLbGx.png)
/socialsamosa/media/media_files/2025/05/28/nI3LdaSzvRt1DEtSYIKp.png)
Experts Speak
Are big ideas disappearing?
Jul 07, 2025 12:48 IST
6 Min read
/socialsamosa/media/media_files/2025/07/03/content-distribution-2025-07-03-23-04-08.png)
Where does content really land today?
Jul 04, 2025 13:22 IST
5Min read
/socialsamosa/media/media_files/2025/07/02/h1-h2-2025-07-02-13-27-02.png)
/socialsamosa/media/media_files/2025/06/30/india-pharma-industry-needs-creative-facelift-2025-06-30-19-37-27.jpg)
Interviews
/socialsamosa/media/media_files/2025/06/17/It5kUuN3nqO9POaQCw55.jpg)
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
/socialsamosa/media/media_files/2025/07/02/35-1-2025-07-02-01-39-03.jpg)
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12Min read
/socialsamosa/media/media_files/2025/06/16/hdGH41vaBvPK7CqPARHL.jpg)
/socialsamosa/media/media_files/2025/06/02/OG6MgVdmgbf3QhyBYhV4.jpg)
/socialsamosa/media/media_files/2025/05/26/vqbvzD1XuYOeWOY2fReN.jpg)
Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
/socialsamosa/media/media_files/2025/07/04/glucon-d-case-study-social-samosa-2025-07-04-00-39-59.png)
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3Min read
/socialsamosa/media/media_files/2025/06/24/pehlithalimaaki-2025-06-24-15-28-40.png)
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
/socialsamosa/media/media_files/2025/06/19/nescafe-minecraft-2025-06-19-12-02-38.png)
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
/socialsamosa/media/media_files/2025/06/11/9jcVnGmEtSunbQqjlLsj.png)
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/07/07/289-2025-07-07-11-26-52.jpg)
Samsung introduces interactive newspaper ad that responds to voice commands
Jul 07, 2025 12:00 IST
1 Min read
/socialsamosa/media/media_files/2025/07/03/gu7gn8zweaajdti-2025-07-03-18-57-01.jpg)
realme teases new brand face with ‘Live for Real’ campaign
Jul 04, 2025 10:00 IST
2Min read
/socialsamosa/media/media_files/2025/07/03/fi-48xv-2025-07-03-18-13-40.png)
/socialsamosa/media/media_files/2025/06/25/shark-tank-india-new-ad-2025-06-25-17-03-43.jpg)
/socialsamosa/media/media_files/2025/06/17/n2DKIKgVFAXmucsAAjQd.png)
Guest Post
/socialsamosa/media/media_files/2025/07/07/zero-search-marketing-2025-07-07-10-59-23.jpg)
Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3 Min read
/socialsamosa/media/media_files/2025/07/04/shriya-seshadri-2025-07-04-00-23-19.png)
Beyond the aesthetics: The strategic side of branding
Jul 04, 2025 10:00 IST
4Min read
/socialsamosa/media/media_files/2025/07/02/pandharpur-yatra-2025-by-rajesh-radhakrishnan-2025-07-02-13-50-56.jpg)
/socialsamosa/media/media_files/2025/06/02/kDDKKDS4to3oqjh6SwaM.jpg)
/socialsamosa/media/media_files/2025/06/24/praful-baweja-2025-06-24-18-13-31.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/06/27/fi-21vx-2025-06-27-19-21-22.png)
Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
/socialsamosa/media/media_files/2025/06/23/zohran-mamdani-2025-06-23-14-59-42.png)
Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
/socialsamosa/media/media_files/2025/06/23/brazil-creative-country-of-the-year-2025-06-23-17-48-22.png)
/socialsamosa/media/media_files/2025/06/10/XC3sItpyUN3qZlz7GGA7.png)
/socialsamosa/media/media_files/2025/05/30/ndUa8wGCqnS5Xx1ZsI9B.png)
Movie Marketing
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
/socialsamosa/media/media_files/2025/05/16/S3aytbgRFVm1zaqlJeg4.png)
/socialsamosa/media/media_files/2025/04/07/i5BathmksVE6AAPYBoqa.png)
/socialsamosa/media/media_files/2025/02/21/dPr8u3n81oT53NzHib84.png)