Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Are big ideas disappearing?
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
News
Instagram’s Edits app gets sticky notes, audio saving, & new filters
Google rolls out AI mode in Search for all users in India
OpenAI halts operations for a week amid burnout and Meta talent poaching
Industry Updates
Project Worldwide announces leadership changes with Rasheed Sait & Neha Lobo
Nykaa appoints Sharvari as brand icon
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
Are big ideas disappearing?
Where does content really land today?
Interviews
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling