Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Can Cindy Rose be the missing piece WPP needs?
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Brand Saga: How Bumble’s marketing flipped dating norms with the first move
News
Adobe Firefly adds new video tools, AI models & sound effects
Instagram rolls out DM translation & scheduling tools to more business users
Centre flags social media surveillance, urges safer & more accountable internet in X Corp case
Instagram adds royalty-free music and new voice effects to Edits app
Industry Updates
Laqshya Media Group announces Avinash Pandey as Director
Tuborg appoints Lowe Lintas as the creative agency for India
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
Can Cindy Rose be the missing piece WPP needs?
How can brands make icons out of the next generation of Indian cricketers?
Interviews
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Case Studies
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Campaign Spot
Star Health’s latest campaign draws a stark line between care and crisis
Zomato's campaign explores the discipline behind fame using rare footage of iconic Indian figures
Guest Post
How AI is transforming the ad tech stack & revolutionising digital advertising
Advertising in 2030: Five predictions on how AI will reshape the industry
The female gaze in advertising: Why it matters and what it looks like