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Does India's pharma industry need a creative facelift?
Jul 01, 2025 16:23 IST
7 Min read
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The Gen Z factor: Why our agency culture is changing from within
Jul 01, 2025 10:00 IST
3Min read
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Mayur Hola on building the brand that doesn’t take itself seriously
Jun 30, 2025 15:50 IST
2 Min read
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News
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IAS & DoubleVerify launch attention metrics for Snapchat Ads
Jul 01, 2025 11:10 IST
1 Min read
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Meta to enforce SEBI-compliant verification for securities & investment ads in India
Jul 01, 2025 10:50 IST
2Min read
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Google rolls out offerwall to support publisher revenue beyond ads
Jun 30, 2025 11:52 IST
2 Min read
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Industry Updates
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Saatvik Green Energy onboards Kartik Aaryan as brand ambassador
Jul 01, 2025 18:02 IST
2 Min read
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NeoNiche leads brand experience for Butterfly Appliances’ identity revamp
Jul 01, 2025 17:45 IST
1Min read
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/socialsamosa/media/media_files/2025/07/01/varun-kandhari-2025-07-01-16-51-43.jpg)
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Topical Spot
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2Min read
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Experts Speak
Does India's pharma industry need a creative facelift?
Jul 01, 2025 16:23 IST
7 Min read
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Why some brands are betting on long copy to win real attention
Jun 30, 2025 13:33 IST
10Min read
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/socialsamosa/media/media_files/2025/06/26/1-4-2025-06-26-11-36-38.jpg)
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Interviews
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40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Jun 24, 2025 10:00 IST
4 Min read
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
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Case Studies
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
Campaign Spot
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Shark Tank India's new ad roasts India's toxic corporate culture
Jun 25, 2025 17:05 IST
2 Min read
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Meta AI's campaign blends into daily life with stories rooted in routine
Jun 17, 2025 17:21 IST
3Min read
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Guest Post
The Gen Z factor: Why our agency culture is changing from within
Jul 01, 2025 10:00 IST
3 Min read
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Waiting to see Queer joy in ads
Jun 25, 2025 10:00 IST
4Min read
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/socialsamosa/media/media_files/2025/06/19/mahima-mathur-2025-06-19-19-55-06.jpg)
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Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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