Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
Emotion AI’s progress and implications for marketing
Nov 07, 2024 10:15 IST
6Min read
Transforming real estate marketing with virtual experiences & AI solutions
Nov 06, 2024 10:00 IST
4 Min read
Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
News
New YouTube feature lets Shorts creators pitch directly to brands
Nov 07, 2024 14:26 IST
2 Min read
Meta introduces 'Flexible Media' to boost ad performance
Nov 07, 2024 12:33 IST
2Min read
Threads launches mobile analytics for real-time performance tracking
Oct 29, 2024 13:15 IST
1 Min read
Industry Updates
AICPDF slams quick commerce for promoting near-expiry goods
Nov 07, 2024 19:25 IST
2 Min read
Viacom18 Sports appoints Mousumi Mishra as Senior Director - Marketing
Nov 07, 2024 16:33 IST
1Min read
Topical Spot
How brands utilised Ganji Chudail's appeal for relatable marketing
Nov 07, 2024 19:11 IST
3 Min read
50 Diwali campaigns that lit up the festivities this year
Oct 30, 2024 10:31 IST
2Min read
How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 17:22 IST
3 Min read
Experts Speak
From homecoming to holidaying: How travel brands connected with festive travellers
Nov 04, 2024 10:00 IST
7 Min read
Diwali through their eyes: How A&M celebrates
Oct 31, 2024 10:00 IST
6Min read
Interviews
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi
Nov 06, 2024 10:00 IST
8Min read
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10 Min read
Case Studies
Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3Min read
Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover
Oct 28, 2024 15:14 IST
3 Min read
Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
Campaign Spot
vivo India takes the CGI route to announce the launch of luxurious V40-series lineup
Nov 07, 2024 14:42 IST
1 Min read
Your heart deserves attention: Aditya Birla Health Insurance’s #LetsFaceIt campaign shows you how
Nov 04, 2024 13:21 IST
3Min read
Guest Post
Preparing OOH for a sustainable future
Nov 07, 2024 10:15 IST
4 Min read
Transforming real estate marketing with virtual experiences & AI solutions
Nov 06, 2024 10:00 IST
4Min read
Strategies to identify the most compatible mediums to market your brand in India
Nov 05, 2024 10:00 IST
5 Min read
Samosa Snippets
Marketing therapy: Lessons from Shrinking on connecting with your audience
Nov 04, 2024 10:00 IST
7 Min read
Delhi techie snags JioHotstar domain; sparks legal drama with Reliance
Oct 25, 2024 15:21 IST
8Min read
Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read