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Will OOH take a backseat this festive season?
Sep 09, 2024 15:49 IST
7 Min read
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The growing role of micro-influencers in festive marketing
Sep 10, 2024 09:30 IST
4Min read
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Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Sep 06, 2024 17:55 IST
2 Min read
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News
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X appoints Angela Zepeda as Global Head of Marketing
Sep 10, 2024 12:26 IST
1 Min read
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Google faces global scrutiny as UK's CMA & DOJ allege ad tech monopoly
Sep 10, 2024 11:57 IST
5Min read
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Industry Updates
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Havas Worldwide India boosts strategy team with three new appointments
Sep 10, 2024 15:06 IST
2 Min read
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Shivam Dube becomes brand ambassador for Voods Lifestyle
Sep 10, 2024 13:24 IST
1Min read
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Topical Spot
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Ganesh Chaturthi 2024 campaigns & creatives harness the power of storytelling and innovation to celebrate Bappa
Sep 09, 2024 18:54 IST
2 Min read
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Onam campaigns of 2024 capture the journey of homecoming & nostalgia
Sep 06, 2024 17:55 IST
2Min read
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Timeless Ganesh Chaturthi ads that celebrate the festival's spirit
Sep 04, 2024 19:26 IST
2 Min read
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Experts Speak
Will OOH take a backseat this festive season?
Sep 09, 2024 15:49 IST
7 Min read
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Experts foresee 15-20% rise in Ganesh Chaturthi AdSpends
Sep 06, 2024 16:46 IST
7Min read
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Interviews
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We view legacy as a positive attribute & focus on doing what's right for our clients and consumers: Prem Narayan
Sep 03, 2024 10:00 IST
9 Min read
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Pepperfry’s festive marketing strategy blends online and offline experiences, says Mahip Dwivedi
Aug 30, 2024 09:30 IST
5Min read
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CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology
Aug 29, 2024 12:17 IST
16 Min read
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Case Studies
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Case Study: How EatSure's campaign celebrating delivery partners as brothers on Raksha Bandhan got 1 Mn impressions
Sep 02, 2024 11:05 IST
4 Min read
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Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Aug 30, 2024 14:41 IST
5Min read
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Case Study: How Savana's viral Re. 1 campaign pushed its app store rankings
Aug 27, 2024 13:55 IST
6 Min read
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Case Study: How EMotorad leveraged Dhoni's fanbase and a viral meme to reach 180Mn people
Aug 22, 2024 12:37 IST
4 Min read
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Case Study: How OPPO India’s campaign used a life-sized CGI model to garner over 600M views
Aug 20, 2024 09:30 IST
5 Min read
Campaign Spot
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Tata Tea Gold's new ad film captures the nuances of Bengali culture
Sep 09, 2024 18:58 IST
2 Min read
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Zomato's Onam campaign captures the essence of cultural vibrancy
Sep 06, 2024 19:17 IST
2Min read
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Guest Post
The growing role of micro-influencers in festive marketing
Sep 10, 2024 09:30 IST
4 Min read
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Are trends the key to gain brand mileage on social media?
Sep 09, 2024 11:28 IST
3Min read
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Integration with AI chatbots: When to automate & when to keep it personal
Sep 04, 2024 09:30 IST
4 Min read
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The power of festive packaging: How it transforms consumer behaviour
Sep 03, 2024 09:30 IST
5 Min read
Samosa Snippets
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Obeetee highlights its Viraasat collection with a poignant amalgamation of colourful visuals
Sep 03, 2024 19:46 IST
3 Min read
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All you need to know about Meta's latest meet announcing new Instagram features
Sep 03, 2024 19:14 IST
6Min read
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Movie Marketing
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4 Min read
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Call Me Bae’s marketing traces Mumbai through Bae’s lens
Sep 05, 2024 17:04 IST
4Min read
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