Why Cadbury 5 Star does nothing every Valentine’s Day
Valentine’s Day marketing: A love story with a price tag
Authenticity over obligation: A smarter approach to Valentine’s day ads
News
YouTube integrates Google Veo 2 into Shorts features
Advertisers get more control over ad placements on Meta
Industry Updates
McPherson & Valentine announce Saif Ali Khan as Brand Ambassador
Gupshup introduces sector focused conversational AI agents
Topical Spot
Valentine's Day campaigns 2025: Love goes beyond one-dimension
Brand creatives encourage citizens to vote in the Delhi elections
Experts Speak
Why are brands flipping the Valentine’s Day script?
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
Interviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
Understanding 10 years of food talent business with Rashmi Raisinghani of Bridge The Gap Works
Pratik Mazumder on the rise of domestic travel and tech-driven services
The Leela Group’s Shweta Jain on marketing during the wedding season
Case Studies
Case Study: How Proease leveraged influencers & celebrities to drive conversations on period struggles
Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens
Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
Case Study: How Tata Capital partnered with Wrap2Earn to promote its loan offerings using innovative cab advertising
Campaign Spot
Dabur Gulabari’s #GulabSeShukriya campaign celebrates everyday heroes this Rose Day
Nike returns to the Super Bowl after 27 years with an unapologetic ad campaign
Guest Post
Authenticity over obligation: A smarter approach to Valentine’s day ads
Growth of mobile ad fraud: What app marketers need to know
Influencer marketing's impact on Kumbh Mela and what it means for brands