What led to a muted brand response to Pride?
The female gaze in advertising: Why it matters and what it looks like
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
News
Denmark moves to outlaw AI deepfakes that mimic real people without consent
X Corp asks court to end unregulated content blocking by officials
Instagram’s Edits app gets sticky notes, audio saving, & new filters
Industry Updates
DigiRovers secures full digital mandate for Vision11
Casio announces hip-hop group XG as global ambassador for G-SHOCK
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
What led to a muted brand response to Pride?
Are big ideas disappearing?
Interviews
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling