Characteristics that define dads in ads of today
OOH ad spend dips during IPL? Data and experts tell different stories
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
The Pulse’s new Superwomen edition questions the rules of the game
News
Meta sues AI app behind non-consensual sexual images
New Snapchat update lets users remix old Snaps into highlight reels
Adobe launches Express for ads to streamline small business advertising across platforms
Industry Updates
Real estate developer Supreme refreshes brand identity
Timex Group announces Varun Malik as General Manager – Marketing
Topical Spot
How brands turned RCB’s long-awaited IPL win into a celebration
Revisiting menstrual hygiene campaigns that challenged stigma
Experts Speak
Characteristics that define dads in ads of today
Back to school marketing peaks in June, driving 40% of annual spending
Interviews
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
Campaign Spot
Fastrack’s Mission Impossible tie-in ends with audience faces on screen
Nestlé KITKAT’s new campaign tackles Gen Z’s decision fatigue with a playful twist
Guest Post
OOH ad spend dips during IPL? Data and experts tell different stories
The real cost of winning at Cannes
How India’s small towns are rewriting the rules of branding & content