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Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
Jan 22, 2026
12:18
IST
9 Min read
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Why advertising & media’s work policy crisis isn’t about flexibility
Jan 22, 2026
14:06
IST 3Min read
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Latest Stories
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Marriott Bonvoy to offer experiences linked to the events during ICC Men’s T20 World Cup 2026
Jan 22, 2026
19:21
IST 2 Min read
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AI fuels gaming ads as creative output rises 25-30%, ad impressions up 20% in 2025: Report
Jan 22, 2026
19:10
IST 2Min read
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Habit and price outweigh brand in essential commodity purchases: Report
Jan 22, 2026
19:06
IST
2 Min read
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News
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Snapchat adds screen time, friend connection insights to Family Center
Jan 22, 2026
17:30
IST 2 Min read
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Instagram tests changing 'following' to 'friends' in user profile
Jan 22, 2026
11:30
IST 2Min read
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Instagram, Facebook expand AI-powered Reel translations to more Indian languages
Jan 21, 2026
12:31
IST
1 Min read
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Industry Updates
Marriott Bonvoy to offer experiences linked to the events during ICC Men’s T20 World Cup 2026
Jan 22, 2026
19:21
IST 2 Min read
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Tata Play Binge introduces mobile-only micro-drama section
Jan 22, 2026
18:57
IST 1Min read
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Topical Spot
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Revisiting 2016 through 16 ads we still remember
Jan 20, 2026
18:06
IST 2 Min read
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Brands bring Pongal 2026 to life with festive social creatives
Jan 16, 2026
17:01
IST 2Min read
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Experts Speak
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As media planning resets, the skills that define a strong planner in 2026
Jan 21, 2026
09:30
IST 6 Min read
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What happens to quick commerce advertising when speed stops being the sell?
Jan 19, 2026
14:28
IST 7Min read
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Interviews
Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
Jan 22, 2026
12:18
IST 9 Min read
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Ajit Varghese and Vivek Das on why Madison Media is rewriting the agency playbook
Jan 20, 2026
09:38
IST 6Min read
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST
13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST
8 Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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India’s women cricketers front the ICC Men’s T20 World Cup campaign
Jan 13, 2026
18:46
IST 3Min read
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Guest Post
Why advertising & media’s work policy crisis isn’t about flexibility
Jan 22, 2026
14:06
IST 3 Min read
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Why your brand’s first hire in 2026 might be an AI Agent
Jan 21, 2026
09:00
IST 4Min read
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/socialsamosa/media/media_files/2026/01/13/34-3-2026-01-13-11-50-16.jpg)
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Samosa Snippets
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Tracing the legacy of Publicis India and its transition into BBH India
Jan 22, 2026
17:18
IST 3 Min read
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The cost of convenience in Qcom: Examining gig worker unrest
Jan 14, 2026
18:46
IST 6Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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