Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Does India's pharma industry need a creative facelift?
Mayur Hola on building the brand that doesn’t take itself seriously
News
X to pilot AI-generated community notes: Report
Karnataka HC objects to X corp lawyer referring to officials as ‘Tom, Dick and Harry’
Meta to enforce SEBI-compliant verification for securities & investment ads in India
Google rolls out offerwall to support publisher revenue beyond ads
Industry Updates
CloudTV partners with Magnite to launch CTV ad platform
Wondrlab names Bharatesh Salian as President – Digital
Topical Spot
Pride 2025 campaigns spotlight real relationships & acts of support
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Experts Speak
Does India's pharma industry need a creative facelift?
Why some brands are betting on long copy to win real attention
Interviews
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa