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Why mass advertising needs to get more personal
Jul 14, 2025 17:07 IST
10 Min read
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Is everything AI-generated now?
Jul 14, 2025 11:41 IST
7Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
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News
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X slashes subscription prices in India by up to 48%
Jul 14, 2025 11:20 IST
2 Min read
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YouTube clarifies monetisation policy update targeting inauthentic content
Jul 14, 2025 11:05 IST
2Min read
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Google rolls out AI Max, Retention Mode, & creative tools for Indian advertisers
Jul 10, 2025 18:47 IST
3 Min read
Industry Updates
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Subhankar Sen takes over as Director of Marketing at BPCL
Jul 14, 2025 19:26 IST
1 Min read
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Social Panga appoints Sahil Siddiqui as Executive VP – Creative Strategy & Growth
Jul 14, 2025 19:07 IST
1Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Experts Speak
Why mass advertising needs to get more personal
Jul 14, 2025 17:07 IST
10 Min read
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How the cinematic language of capturing rain has evolved in advertising
Jul 09, 2025 16:50 IST
7Min read
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Interviews
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Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
Jul 11, 2025 12:54 IST
9 Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14Min read
/socialsamosa/media/media_files/2025/07/08/sumeet-bhojani-2025-07-08-16-38-23.jpg)
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
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Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12 Min read
Case Studies
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
Campaign Spot
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Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
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Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1Min read
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Guest Post
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The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
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Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3Min read
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Samosa Snippets
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Inside Wimbledon's longest-running brand alliances
Jul 11, 2025 11:59 IST
4 Min read
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6Min read
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Movie Marketing
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8 Min read
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4Min read
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