Beyond the aesthetics: The strategic side of branding
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
News
Meta rolls out pre-publish copyright checks in Facebook reels composer
Microsoft lays off 9,000 employees in one of its largest workforce reductions
Karnataka HC objects to X corp lawyer referring to officials as ‘Tom, Dick and Harry’
Industry Updates
Ipsos launches Creative|Spark to support campaign testing for public and non-profit sectors
Sahil Siddiqui exits role as Global Creative Head at Pepper Content
Topical Spot
Pride 2025 campaigns spotlight real relationships & acts of support
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Experts Speak
What even is this ad? Welcome to the surreal advertising feed
After a volatile H1, advertising anticipates smoother sailing in H2
Interviews
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time