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What to do when your social media engagement drops?
Jul 15, 2025 14:22 IST
6 Min read
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Brand Saga: How Bumble’s marketing flipped dating norms with the first move
Jul 15, 2025 18:47 IST
10Min read
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News
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YouTube rolls out thumbnail testing tool to more creators
Jul 15, 2025 18:17 IST
2 Min read
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Facebook to penalise accounts sharing unoriginal or reused content
Jul 15, 2025 11:40 IST
1Min read
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YouTube clarifies monetisation policy update targeting inauthentic content
Jul 14, 2025 11:05 IST
2 Min read
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Industry Updates
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WPP names Baiju Shah as Global CEO of AKQA
Jul 15, 2025 19:21 IST
3 Min read
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Huella services launches AIgnite, an AI-powered ad intelligence platform
Jul 15, 2025 19:09 IST
2Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Experts Speak
What to do when your social media engagement drops?
Jul 15, 2025 14:22 IST
6 Min read
/socialsamosa/media/media_files/2025/07/11/mass-advertising-2025-07-11-19-07-28.jpg)
Why mass advertising needs to get more personal
Jul 14, 2025 17:07 IST
10Min read
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/socialsamosa/media/media_files/2025/07/08/muted-pride-fi-2025-07-08-13-20-18.jpg)
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Interviews
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Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
Jul 11, 2025 12:54 IST
9 Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14Min read
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Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
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Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12 Min read
Case Studies
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
Campaign Spot
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Birla White’s ‘Talking Tiles’ turns loose tiles into loud reminders of poor tile adhesion
Jul 09, 2025 19:35 IST
2 Min read
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Sting integrates F1 engine sound across digital touchpoints to drive fan interaction
Jul 09, 2025 13:40 IST
1Min read
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/socialsamosa/media/media_files/2025/07/03/gu7gn8zweaajdti-2025-07-03-18-57-01.jpg)
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Guest Post
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The female gaze in advertising: Why it matters and what it looks like
Jul 09, 2025 13:40 IST
4 Min read
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Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3Min read
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/socialsamosa/media/media_files/2025/07/02/pandharpur-yatra-2025-by-rajesh-radhakrishnan-2025-07-02-13-50-56.jpg)
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Samosa Snippets
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The evolution of chocolate advertising
Jul 15, 2025 11:04 IST
7 Min read
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Inside Wimbledon's longest-running brand alliances
Jul 11, 2025 11:59 IST
4Min read
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Movie Marketing
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8 Min read
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4Min read
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