LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Who is Cindy Rose? Here’s all you need to know about WPP’s new CEO
The female gaze in advertising: Why it matters and what it looks like
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
News
Google rolls out AI Max, Retention Mode, & creative tools for Indian advertisers
29 celebrities face ED action over betting app endorsements
Industry Updates
Hindustan Unilever appoints Priya Nair as CEO and MD
Linda Yaccarino steps down as CEO of X after two years
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
How the cinematic language of capturing rain has evolved in advertising
What led to a muted brand response to Pride?
Interviews
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling