News

xv News

Amazon Prime Video introduces two-tier model with ads & paid ad-free option

By Social Samosa
May 15, 2025 19:07 IST 1 Min read
Nike After Dark Tour Mumbai Unites More Than 3400 Women in Largest Ever Women’s 10K in India News

Nike After Dark Tour Mumbai 10K draws over 3,400 women runners

By Social Samosa
May 15, 2025 15:25 IST 2Min read
Microsoft Retires Xandr DSP, Aligns Ad Strategy with AI-Centric Future News
Microsoft retires Xandr DSP, aligns ad strategy with AI-centric future
By Social Samosa
May 15, 2025 10:46 IST 2 Min read
LinkedIn hit as Microsoft slashes 6,000 jobs despite $25.8B quarterly profit News
LinkedIn hit as Microsoft slashes 6,000 jobs despite $25.8B quarterly profit
By Social Samosa
May 14, 2025 15:10 IST 1 Min read
X Launches New Ad Format with Headline and CTA Button for Sales Campaigns News
X launches new ad format with headline & CTA button for sales campaigns
By Social Samosa
May 14, 2025 11:56 IST 2 Min read

Industry Updates

xv Industry Updates

Ipsos Synthesio rolls out express insights across product categories

By Social Samosa
May 15, 2025 17:17 IST 2 Min read
Brand Raga Announces Shift to Full-Service Marketing Consultancy Industry Updates

Brand Raga announces shift to full-service marketing consultancy

By Social Samosa
May 15, 2025 15:54 IST 1Min read
Adityan Kayalakal Industry Updates
Adityan Kayalakal joins Jupiter Money as VP & Head of Marketing
By Social Samosa
May 15, 2025 15:15 IST 1 Min read
Janhvi Kapoor Named Brand Ambassador for Sugar Free Sweetener Industry Updates
Zydus Wellness announces Janhvi Kapoor as brand ambassador for Sugar Free
By Social Samosa
May 15, 2025 12:20 IST 1 Min read
Twilio and Microsoft form partnership to advance conversational AI tools Industry Updates
Twilio & Microsoft form partnership to advance conversational AI tools
By Social Samosa
May 15, 2025 12:05 IST 2 Min read

Topical Spot

Brands pay tribute as Virat Kohli retires from Test cricket Topical Spot

Brands pay tribute as Virat Kohli retires from Test cricket

By Social Samosa
May 12, 2025 17:56 IST 2 Min read
best mothers day campaign Topical Spot

Mother’s Day ads of 2025 spotlight the invisible journey of motherhood

By Social Samosa
May 09, 2025 18:00 IST 1Min read
Who’s Sponsoring Whom? A Look at IPL 2025 Team Partnerships Topical Spot
Who’s sponsoring whom? A look at IPL 2025 team partnerships
By Social Samosa
May 07, 2025 18:13 IST 9 Min read
best met gala memes Topical Spot
Met Gala creatives that gave brands their red carpet moment
By Social Samosa
May 07, 2025 11:02 IST 2 Min read
spike winners Topical Spot
Indian campaigns that made their mark at Spikes Asia 2025
By Social Samosa
Apr 29, 2025 16:52 IST 3 Min read

Experts Speak

To speak or not to speak? What every creator needs to consider in a crisis Experts Speak

To speak or not to speak? What every creator needs to consider in a crisis

By Jagruti Verma
May 15, 2025 14:34 IST 4 Min read
GroupM rebranding Experts Speak

GroupM’s shakeup and possible impact on workforce

By Pranali Tawte
May 13, 2025 16:32 IST 9Min read
rbrg Experts Speak
When creativity forgets the brand
By Harshal Thakur
May 12, 2025 15:02 IST 9 Min read
Mothers day ads Experts Speak
If she’s not smiling and sacrificing, is she still a 'good mom'?
By Pranali Tawte
May 08, 2025 17:49 IST 7 Min read
Gen Z watching IPL Experts Speak
Gen Z is watching IPL but not the way brands think
By Sneha Medda
May 07, 2025 13:37 IST 5 Min read

Interviews

fefd Interviews

A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade

By Harshal Thakur
May 14, 2025 15:05 IST 7 Min read
Vishal Vyas Interviews

Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas

By Harshal Thakur
Apr 30, 2025 13:00 IST 9Min read
Tara Kapur Interviews
Assertiveness in women is often misunderstood: Tara Kapur
By Karuna Sharma
Apr 25, 2025 10:28 IST 9 Min read
Mayuri Saikia on Dell Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read

Case Studies

xvBingo! Tedhe Medhe’s Bihu campaign brought Assam’s festive energy to Guwahati through engaging street activations, traditional food, and live folk music. By combining bold flavours with local cultural elements, it transformed Latasil Park into a vibrant celebration of regional pride. Here’s how it unfolded. Case Studies

Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam

By Social Samosa
May 14, 2025 12:28 IST 8 Min read
Sunrise’s Bihu campaign Case Studies

Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine

By Social Samosa
May 09, 2025 10:00 IST 7Min read
cbb Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
By Social Samosa
Apr 03, 2025 11:31 IST 5 Min read
xv Case Studies
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read

Campaign Spot

xv Campaign Spot

Tinder's latest campaign lets you clear out emotional clutter with a trash truck

By Social Samosa
Apr 25, 2025 16:50 IST 2 Min read
759 Campaign Spot

How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’

By Social Samosa
Apr 24, 2025 11:54 IST 3Min read
lufthansa Campaign Spot
Lufthansa teams up with Falguni Shane Peacock for Lakme Fashion Week 2025
By Social Samosa
Apr 03, 2025 15:48 IST 2 Min read
dawaat basmati Campaign Spot
DAAWAT brings Shah Rukh Khan and Zeenat Aman together in a new ad
By Social Samosa
Apr 02, 2025 15:28 IST 2 Min read
6490 Campaign Spot
Travel brands amp up advertising blitz on Spotify with the onset of summer
By Social Samosa
Mar 17, 2025 17:15 IST 4 Min read

Guest Post

Divyank Jain Guest Post

The coming of age of IPL (and marketing)

By Social Samosa
May 15, 2025 18:49 IST 5 Min read
maternal playbook Guest Post

Lessons in leadership from the maternal playbook

By Social Samosa
May 08, 2025 11:39 IST 4Min read
Jyoti Chugh Bhatia, Group Director, Gozoop Creative. Guest Post
From thirsty to trending: Beverage brands making summer moves
By Social Samosa
Apr 23, 2025 10:00 IST 3 Min read
Sarvesh Bagla, CEO and Founder, Techmagnate Guest Post
Why India's BFSI entities need a strong organic digital roadmap to drive sustainable growth in 2025
By Social Samosa
Apr 21, 2025 12:32 IST 4 Min read
Saloni Surtia Guest Post
Pistas are cool now…are you?
By Social Samosa
Apr 17, 2025 15:33 IST 5 Min read

Samosa Snippets

SW Network anniversary Samosa Snippets

Building an independent specialised agency ft. SW Network founders

By Shamita Islur
May 13, 2025 18:07 IST 5 Min read
mom ran my business Samosa Snippets

What if my mom ran my business?

By Sneha Medda
May 09, 2025 14:49 IST 10Min read
Full Throttle: How Formula 1 Conquered India's Elite and Beyond Samosa Snippets
How Formula 1 became a sports asset in India
By Joe
May 06, 2025 18:44 IST 4 Min read
Snapchat’s advertising potential Samosa Snippets
Understanding Snapchat’s advertising potential
By Shamita Islur
May 06, 2025 12:00 IST 6 Min read
Indian ads queer characters Writer's Corner
What if iconic Indian ads had queer characters?
By Sneha Medda
May 02, 2025 10:00 IST 6 Min read

Movie Marketing

dv Movie Marketing

How HBO cultivated The White Lotus phenomenon beyond the screen

By Joe
Apr 07, 2025 12:09 IST 6 Min read
fef Movie Marketing

From Reels to radio: How Mere Husband Ki Biwi made noise before its release

By Harshal Thakur
Feb 21, 2025 12:31 IST 4Min read
ce Movie Marketing
Inside the mighty marketing tour of Baby John
By Harshal Thakur
Dec 27, 2024 19:22 IST 5 Min read
fef Movie Marketing
Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
By Harshal Thakur
Dec 26, 2024 12:37 IST 5 Min read
fewf Movie Marketing
Inside the marketing of Mufasa: The Lion King
By Harshal Thakur
Dec 19, 2024 19:21 IST 6 Min read