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With rising consumer mistrust, can transparency build long-lasting brands?
Nov 18, 2025
09:03
IST
9 Min read
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Festive season 2025 decoded: Criteo notices rising ad costs and Qcom boom
Nov 18, 2025
14:07
IST 4Min read
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Latest Stories
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93% of users watch 2.17 hours of mobile video daily: Report
Nov 18, 2025
19:38
IST 2 Min read
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40% of gen z discovery happens on social feeds: Report
Nov 18, 2025
17:28
IST 2Min read
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News
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X developing tools to reveal VPN use and track profile history
Nov 18, 2025
12:03
IST 1 Min read
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Meta introduces content protection tool for Facebook creators
Nov 18, 2025
11:18
IST 2Min read
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YouTube tests cost-adjustment feature for Demand Gen tCPA campaigns
Nov 17, 2025
12:15
IST
1 Min read
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EU opens antitrust probe into Google's spam policy after publisher complaints
Nov 14, 2025
12:12
IST
2 Min read
Industry Updates
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Mirae Asset Sharekhan appoints Burson as communications partner
Nov 18, 2025
17:08
IST 1 Min read
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Sujay Pal and Geetika Gulati launch AI-led content transformation company
Nov 18, 2025
16:00
IST 1Min read
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Topical Spot
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2 Min read
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Brands campaigns that championed kindness
Nov 13, 2025
17:57
IST 2Min read
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Experts Speak
With rising consumer mistrust, can transparency build long-lasting brands?
Nov 18, 2025
09:03
IST 9 Min read
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The big fat media mix of India’s wedding season
Nov 17, 2025
09:14
IST 5Min read
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Interviews
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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Case Studies
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST 3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST 3Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST
6 Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST
4 Min read
Campaign Spot
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Galaxy’s new ad with Mrunal Thakur aims to take the guilt out of self-indulgence
Nov 17, 2025
11:33
IST 2 Min read
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STAR Health Insurance's new campaign shows how simple stories can speak louder with AI
Nov 11, 2025
15:45
IST 3Min read
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Guest Post
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Why every wedding is a masterclass in emotional branding
Nov 18, 2025
10:00
IST 6 Min read
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Luxury experiences of tomorrow: Fusion of physical and digital touchpoints
Nov 10, 2025
11:03
IST 6Min read
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How personal branding won Zohran Mamdani's race & what brands can learn from it
Nov 06, 2025
14:40
IST
5 Min read
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST
4 Min read
Samosa Snippets
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The ad I want my kids to remember me by
Nov 14, 2025
09:00
IST 5 Min read
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Why global tech giants are offering free AI in India
Nov 12, 2025
12:40
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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