Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
Growth of mobile ad fraud: What app marketers need to know
GroupM forecasts 7% growth for Indian Advertising market in 2025, down from 8.8% in 2024
News
Meta restructures workforce, cuts 4,000 jobs to prioritise AI
Quora partners with Bombora to provide B2B & ABM Targeting to advertisers
Google expands Campaign Manager 360 with Netflix, Adobe, and AI integrations
Industry Updates
Veefin Group invests in White Rivers Media
foundit onboards Jasprit Bumrah as brand ambassador
Topical Spot
Brand creatives encourage citizens to vote in the Delhi elections
Advertising campaigns that shaped the cancer conversation
Experts Speak
Making pleasure mainstream: What sexual wellness brands have planned for Valentine's Day
Is it time to stop shi*ting on Valentine’s Day?
Interviews
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
Understanding 10 years of food talent business with Rashmi Raisinghani of Bridge The Gap Works
Pratik Mazumder on the rise of domestic travel and tech-driven services
The Leela Group’s Shweta Jain on marketing during the wedding season
Case Studies
Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to devotees' screens
Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
Case Study: How Tata Capital partnered with Wrap2Earn to promote its loan offerings using innovative cab advertising
Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
Campaign Spot
Zomato’s campaign featuring Dino Morea unveils the secret behind Bengaluru’s weather
HSBC’s latest campaign showcases NRIs deep connection with their Indian roots
Guest Post
Growth of mobile ad fraud: What app marketers need to know
Why old brands do better in new media
Influencer marketing's impact on Kumbh Mela and what it means for brands
Navigating data privacy: The impact of India’s DPDP Act on advertising practises