What to do when your social media engagement drops?
Brand Saga: How Bumble’s marketing flipped dating norms with the first move
News
YouTube rolls out thumbnail testing tool to more creators
Facebook to penalise accounts sharing unoriginal or reused content
YouTube clarifies monetisation policy update targeting inauthentic content
Industry Updates
WPP names Baiju Shah as Global CEO of AKQA
Huella services launches AIgnite, an AI-powered ad intelligence platform
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
What to do when your social media engagement drops?
Why mass advertising needs to get more personal
Interviews
Hero Realty’s Karan Kumar on humanising real estate through influencer-led storytelling
LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Case Studies
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling