When creativity forgets the brand
Decoding the hidden environmental cost of AI
News
Meta rolls out 'Opportunity Score' to help advertisers improve campaigns
Jaguar eyes agency change after branding misfire
Meta tests new ad tools for brands & creators across Insta, FB, Threads
Meta shares guidelines to help users identify financial scams online
Industry Updates
22Feet Tribal Worldwide becomes Creative Partner for Keenai Wealth
EssenceMediacom bags consolidated media mandate for Hero MotoCorp
Topical Spot
Brands pay tribute as Virat Kohli retires from Test cricket
Mother’s Day ads of 2025 spotlight the invisible journey of motherhood
Experts Speak
When creativity forgets the brand
If she’s not smiling and sacrificing, is she still a 'good mom'?
Interviews
Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas
Assertiveness in women is often misunderstood: Tara Kapur
Case Studies
Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh