How far has AI pushed personalisation in marketing?
Oct 24, 2024 13:55 IST
6 Min read
Diwali blockbuster slump: What are cinema chains doing to attract advertisers?
Oct 23, 2024 12:11 IST
8Min read
Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
News
Avanish Agarwal appointed Head of Brand Marketing for The Game Palacio
Oct 24, 2024 14:44 IST
1 Min read
Instagram tests new Reels feature offering performance insights
Oct 24, 2024 13:28 IST
2Min read
Meta tests facial recognition to combat scams and restore accounts
Oct 23, 2024 13:01 IST
2 Min read
Industry Updates
InMobi Advertising upgrades consent management for publisher privacy compliance
Oct 24, 2024 17:32 IST
3 Min read
DoubleVerify partners with Spotify to boost video ad transparency & performance
Oct 24, 2024 15:50 IST
2Min read
Topical Spot
Situationships to fast deliveries, how brands celebrated Karwa Chauth 2024
Oct 21, 2024 18:57 IST
2 Min read
How brands have campaigned for breast cancer awareness over the years
Oct 17, 2024 18:53 IST
2Min read
Experts Speak
How far has AI pushed personalisation in marketing?
Oct 24, 2024 13:55 IST
6 Min read
Diwali blockbuster slump: What are cinema chains doing to attract advertisers?
Oct 23, 2024 12:11 IST
8Min read
Interviews
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10 Min read
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5Min read
Case Studies
Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3Min read
Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej Properties' Greenverse
Sep 30, 2024 13:08 IST
4 Min read
Case Study: How Neeman’s hacked phone algorithms using micro-influencers to increase brand awareness
Sep 26, 2024 16:58 IST
4 Min read
Case Study: Learning a lesson in meme marketing with Unstop & Flipkart GRiD
Sep 16, 2024 12:52 IST
4 Min read
Campaign Spot
Jon Hamm wants you to skip the inconveniences in SkipTheDishes’ new ad
Oct 23, 2024 17:23 IST
2 Min read
CDSL IPF tackles fraud and scam prevention through its latest #SlamTheScams digital awareness campaign
Oct 22, 2024 16:25 IST
3Min read
Guest Post
Maximizing brand impact: How influencer marketing drives consumer engagement during the festive season
Oct 23, 2024 10:01 IST
4 Min read
Navigating the digital divide: A strategic imperative for modern-day brands
Oct 22, 2024 14:19 IST
4Min read
How the ICC Women’s T20 World Cup is changing sponsorship dynamics
Oct 14, 2024 10:00 IST
5 Min read
Samosa Snippets
Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
How tech brands have celebrated Diwali over the years
Oct 23, 2024 19:06 IST
9Min read
Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read