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When creativity forgets the brand
May 12, 2025 15:02 IST
9 Min read
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Decoding the hidden environmental cost of AI
May 12, 2025 18:31 IST
5Min read
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News
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Meta rolls out 'Opportunity Score' to help advertisers improve campaigns
May 12, 2025 13:05 IST
2 Min read
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Jaguar eyes agency change after branding misfire
May 09, 2025 12:34 IST
2Min read
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Meta tests new ad tools for brands & creators across Insta, FB, Threads
May 09, 2025 12:00 IST
2 Min read
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Meta shares guidelines to help users identify financial scams online
May 08, 2025 17:54 IST
2 Min read
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Industry Updates
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22Feet Tribal Worldwide becomes Creative Partner for Keenai Wealth
May 12, 2025 18:51 IST
1 Min read
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EssenceMediacom bags consolidated media mandate for Hero MotoCorp
May 12, 2025 18:07 IST
1Min read
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Topical Spot
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Brands pay tribute as Virat Kohli retires from Test cricket
May 12, 2025 17:56 IST
2 Min read
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Mother’s Day ads of 2025 spotlight the invisible journey of motherhood
May 09, 2025 18:00 IST
1Min read
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Experts Speak
When creativity forgets the brand
May 12, 2025 15:02 IST
9 Min read
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If she’s not smiling and sacrificing, is she still a 'good mom'?
May 08, 2025 17:49 IST
7Min read
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Interviews
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Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas
Apr 30, 2025 13:00 IST
9 Min read
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Assertiveness in women is often misunderstood: Tara Kapur
Apr 25, 2025 10:28 IST
9Min read
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Case Studies
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Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
May 09, 2025 10:00 IST
7 Min read
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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Apr 16, 2025 10:00 IST
5Min read
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Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
Apr 03, 2025 11:31 IST
5 Min read
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Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
Mar 28, 2025 10:00 IST
7 Min read
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Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
Mar 25, 2025 10:00 IST
7 Min read
Campaign Spot
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Tinder's latest campaign lets you clear out emotional clutter with a trash truck
Apr 25, 2025 16:50 IST
2 Min read
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How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’
Apr 24, 2025 11:54 IST
3Min read
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Guest Post
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Lessons in leadership from the maternal playbook
May 08, 2025 11:39 IST
4 Min read
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From thirsty to trending: Beverage brands making summer moves
Apr 23, 2025 10:00 IST
3Min read
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Samosa Snippets
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What if my mom ran my business?
May 09, 2025 14:49 IST
10 Min read
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How Formula 1 became a sports asset in India
May 06, 2025 18:44 IST
4Min read
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Movie Marketing
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How HBO cultivated The White Lotus phenomenon beyond the screen
Apr 07, 2025 12:09 IST
6 Min read
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From Reels to radio: How Mere Husband Ki Biwi made noise before its release
Feb 21, 2025 12:31 IST
4Min read
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