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Are big ideas disappearing?
Jul 07, 2025 12:48 IST
6 Min read
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Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
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News
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Google faces EU antitrust complaint over AI overviews
Jul 07, 2025 16:51 IST
2 Min read
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EU to proceed with AI act implementation despite objections from tech firms
Jul 04, 2025 18:48 IST
1Min read
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Meta rolls out pre-publish copyright checks in Facebook reels composer
Jul 04, 2025 11:26 IST
1 Min read
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Microsoft lays off 9,000 employees in one of its largest workforce reductions
Jul 03, 2025 10:36 IST
2 Min read
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Industry Updates
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Shanu Singh to lead The Economic Times Brand at BCCL as Director
Jul 07, 2025 18:09 IST
1 Min read
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Social Beat appoints Maanesh Vasudeo as Chief Business Officer
Jul 07, 2025 16:05 IST
2Min read
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/socialsamosa/media/media_files/2025/07/07/sanjog-gupta-2025-07-07-11-47-48.jpg)
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Experts Speak
Are big ideas disappearing?
Jul 07, 2025 12:48 IST
6 Min read
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Where does content really land today?
Jul 04, 2025 13:22 IST
5Min read
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/socialsamosa/media/media_files/2025/06/30/india-pharma-industry-needs-creative-facelift-2025-06-30-19-37-27.jpg)
Interviews
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Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
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Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
Case Studies
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
Campaign Spot
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Samsung introduces interactive newspaper ad that responds to voice commands
Jul 07, 2025 12:00 IST
1 Min read
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realme teases new brand face with ‘Live for Real’ campaign
Jul 04, 2025 10:00 IST
2Min read
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/socialsamosa/media/media_files/2025/06/25/shark-tank-india-new-ad-2025-06-25-17-03-43.jpg)
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Guest Post
Zero Search Marketing: When AI predicts your needs
Jul 07, 2025 11:00 IST
3 Min read
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Beyond the aesthetics: The strategic side of branding
Jul 04, 2025 10:00 IST
4Min read
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Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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