Are big ideas disappearing?
Zero Search Marketing: When AI predicts your needs
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
News
Google faces EU antitrust complaint over AI overviews
EU to proceed with AI act implementation despite objections from tech firms
Meta rolls out pre-publish copyright checks in Facebook reels composer
Microsoft lays off 9,000 employees in one of its largest workforce reductions
Industry Updates
Shanu Singh to lead The Economic Times Brand at BCCL as Director
Social Beat appoints Maanesh Vasudeo as Chief Business Officer
Topical Spot
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
Are big ideas disappearing?
Where does content really land today?
Interviews
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time